ADD105 - Design Fundamentals
Unit details
Year: | 2023 unit information |
---|---|
Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong) Trimester 3: Burwood (Melbourne), Online |
Credit point(s): | 1 |
Previously coded as: | ACG103 |
Unit Chair: | Trimester 1: Colin Trechter Trimester 3: Colin Trechter |
Cohort rule: | Nil |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | ADDM105 and ADD102 |
Typical study commitment: | Students will on average spend 150-hours over the trimester undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | 1 x 1-hour class per week, 1 x 2-hour seminar per week |
Scheduled learning activities - online: | Online independent and collaborative learning activities including |
Content
This unit introduces students to the digital tools necessary for visual communication design through a combination of practical skills and theory exploring the design elements and principles. Students will be introduced to the Adobe imaging suite. Consideration will be given to the theoretical concepts and implications of digital technology as they relate to art and design processes. Techniques include digital mark making, graphic illustration, design elements and principles, creative thinking and layout explored through practical projects
ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
---|---|---|
ULO1 | Discuss and interpret communication design using written and oral methods | GLO2: Communication |
ULO2 | Demonstrate design and analysis skills for creating design solutions | GLO4: Critical thinking |
ULO3 | Understand and apply design elements and principles using appropriate design process and idea generation techniques | GLO1: Discipline-specific knowledge and capabilities |
ULO4 | Display self-directed learning, with attention to detail and ability to work to deadlines | GLO6: Self-management |
ULO5 | Demonstrate and apply information technology skills and theory as it relates to the practices, forms, materials, technologies and techniques in the discipline of Communication Design | GLO3: Digital literacy |
Assessment
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
---|---|---|---|
Assessment 1 - Design Project | 1200 words or equivalent | 30% | Week 4 |
Assessment 2 - Research Project | 1200 words or equivalent | 30% | Week 7 |
Assessment 3 - Design Project | 1600 words or equivalent | 40% | Week 11 |
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link ADD105
Note: Select the relevant trimester reading list.
Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Additional Course Materials
Students are required to purchase the following for this unit
- USB DRIVE 32gig (min) or External hard drive Mac formatted
- Sketchbook, pencils, black and coloured pens
Unit Fee Information
Click on the fee link below which describes you: