ADD105 - Design Fundamentals
Unit details
| Year | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online Trimester 3: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| Previously coded as: | ACG103 |
| Unit Chair: | Trimester 1: Colin Trechter Trimester 3: Colin Trechter |
| Cohort rule: | Nil |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ADDM105 and ADD102 |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 1-hour on-campus lecture per week 1 x 2-hour on-campus seminar per week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 1-hour online lecture per week 1 x 2-hour online seminar per week |
Content
This unit introduces students to the tools necessary for visual communication design through a combination of practical skills and theory exploring the design elements and principles. Students will be introduced to the Adobe Creative suite as well as a range of creative thinking techniques and exploratory practices that aid in the creation of novel design solutions. Consideration will be given to the theoretical concepts and implications of digital technology as they relate to art and design processes. Techniques include digital mark making, graphic illustration, design elements and principles, creative thinking and layout explored through practical projects.
Learning Outcomes
| ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
|---|---|---|
| ULO1 | Discuss and interpret communication design using written and oral methods | GLO2: Communication |
| ULO2 | Demonstrate design and analysis skills for creating design solutions | GLO4: Critical thinking |
| ULO3 | Understand and apply design elements and principles using appropriate design process and idea generation techniques | GLO1: Discipline-specific knowledge and capabilities |
| ULO4 | Display self-directed learning, with attention to detail and ability to work to deadlines | GLO6: Self-management |
| ULO5 | Demonstrate and apply information technology skills and theory as it relates to the practices, forms, materials, technologies and techniques in the discipline of Communication Design | GLO3: Digital literacy |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: Design Project | 1200 words or equivalent | 30% | Week 4 |
| Assessment 2: Research Project | 1200 words or equivalent | 30% | Week 7 |
| Assessment 3: Design Project | 1600 words or equivalent | 40% | Week 11 |
Learning resource
The texts and reading list for the unit can be found via the University Library ADD105 link.
Note: Select the relevant trimester reading list.
Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Additional Course Materials
Students are required to purchase the following for this unit
- USB DRIVE 32gig (min) or External hard drive Mac formatted
- Sketchbook, pencils, black and coloured pens
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
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