ACC310 - Communication Futures

Unit details

Note: You are seeing the 2023 view of this unit information. These details may no longer be current. [Go to the current version]

2023 unit information

Enrolment modes:

Commencing 2024

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online

Trimester 2: Burwood (Melbourne), Online

Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Christopher Scanlon
Trimester 2: Christopher Scanlon


Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2-hour seminar per week and extensive online activities equivalent to 1 x 1-hour class per week

Scheduled learning activities - online:

Online independent and collaborative learning activities x 3-hours per week This will include a range of activities including recordings, and synchronous and asynchronous participation in online classroom activities


Explore and analyse advanced topics across the contemporary communications landscape to refine your multidisciplinary understanding of the forces that are re-shaping practices allied with the use of data to inform persuasion, storytelling and strategy in advertising, digital and social media, journalism, and public relations — both in the immediate term and those on the horizon. You will have opportunities to experiment in media production while also grappling with the big issues and challenges sweeping the communications and media industries from the local to the global.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1 Conduct independent research to map and critically evaluate the intersecting social, cultural, political, and economic forces that are re-shaping the media industries and communications practices

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking

GLO6: Self-management
ULO2 Develop and communicate evidence-based and theoretically informed proposals to respond productively to emerging trends and challenges faced by communications professionals

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO5: Problem solving
ULO3 Identify and explain the ethical challenges that arise for communications professionals engaging in new communications practices, platforms and technologies from the local to the global

GLO1: Discipline-specific knowledge and capabilities

GLO8: Global citizenship
ULO4 Dissect and critically analyse the mutual connections and tensions between different communications disciplines  

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Case study 2000 words 50% Week 5
Assessment 2 - Project 2000 words 50% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via ACC310
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

Click on the fee link below which describes you: