ACC310 - Communication Futures
Unit details
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online From 2025: Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Christopher Scanlon Trimester 2: Christopher Scanlon |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 2-hour seminar per week and extensive online activities equivalent to 1 x 1-hour lecture per week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | Online independent and collaborative learning activities x 3-hours per week This will include a range of activities including recordings, and synchronous and asynchronous participation in practical experiences (workshops) |
Content
Explore and analyse advanced topics across the contemporary communications landscape to refine your multidisciplinary understanding of the forces that are re-shaping practices allied with the use of data to inform persuasion, storytelling and strategy in advertising, digital and social media, journalism, and public relations — both in the immediate term and those on the horizon. You will have opportunities to experiment in media production while also grappling with the big issues and challenges sweeping the communications and media industries from the local to the global.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Conduct independent research to map and critically evaluate the intersecting social, cultural, political, and economic forces that are re-shaping the media industries and communications practices | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking GLO6: Self-management |
| ULO2 | Develop and communicate evidence-based and theoretically informed proposals to respond productively to emerging trends and challenges faced by communications professionals | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO5: Problem solving |
| ULO3 | Identify and explain the ethical challenges that arise for communications professionals engaging in new communications practices, platforms and technologies from the local to the global | GLO1: Discipline-specific knowledge and capabilities GLO8: Global citizenship |
| ULO4 | Dissect and critically analyse the mutual connections and tensions between different communications disciplines | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: Case study | 2000 words | 50% | Week 5 |
| Assessment 2: Project | 2000 words | 50% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via ACC310
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
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