MMM793 - Managing Events

Unit details


2024 unit information

Enrolment modes:Trimester 2: Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Kerrie Bridson
Previously:Project and Event Management


Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - online unit enrolment:

Online independent and asynchronous collaborative learning up to a maximum of 3 hours each week. In addition, there will be 3 scheduled online seminars of 2 hours duration over the trimester.


An active and diverse events program is a feature of vibrant and dynamic places. Events contribute to a range of cultural, social, economic and environmental outcomes.  As a result, a growing number of organisations (including arts, sporting, education and tourism), government departments, community groups and commercial businesses are engaged in delivering events. These events are developed in response to diverse issues, locations/ destinations, communities/ audiences and business objectives. This unit develops skills in designing, planning and delivering festivals and events. It examines the use of a range of management processes, including: project management; operations and risk management; financial management; human resources; and strategic marketing.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1 Apply a range of management processes in the design, planning and implementation of events.

GLO1: Discipline-specific knowledge and capabilities


Apply digital and online technology to the design, planning and delivery of events.

GLO3: Digital literacy

ULO3 Appraise information on the management of previous events in order to determine best practice and future trends.

GLO4: Critical thinking


Contribute to an online community of learners and practitioners in the field of event management. 

GLO7: Teamwork


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: (Individual) Report (Business) 2500 words 50% Week 7
Assessment 2: (Individual) Continuous Program Based Assessment 2500 words 50% Week 10

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library at the link here: MMM793 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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