ASC300 - Gender, Media and Society

Unit details


2024 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Kim Toffoletti
Cohort rule:Nil


Incompatible with: ASC346
Typical study commitment:

Students will on average spend 150-hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 1-hour lecture per week and 1 x 1-hour seminar per week

Educator-facilitated (scheduled) learning activities - online unit enrolment:

1 x 1-hour lecture (recordings provided) per week and 1 x 1-hour online seminar per week


This unit takes a sociological approach to gender and the media, exploring gender identities, subjectivities, relations and politics relative to transformative shifts in the media landscape. Gender issues will be examined across the three media dimensions of Industry, Content and Users. Students will be introduced to a rich range of theoretical orientations (such as postfeminism, intersectionality and theories of affect) to critically analyse the workings of gender in the media. Students will learn how to apply sociological and feminist approaches to critically analyse media issues and developments such as hashtag activism, sexism and sexualisation, media (in)visibility, digital labour, online harassment, influencer culture, and popular feminism. By investigating the links between media power, representation, social inequality and social action, this unit fosters critical thinking at the intersections of gender, race, sexuality and ability.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes

Interpret and analyse a variety of contemporary media texts through the application of relevant social theories

GLO1: Discipline-specific knowledge and capabilities

GLO3: Digital literacy

GLO4: Critical thinking


Evaluate local and global media practices using critical gender approaches

GLO8: Global Citizenship


Generate evidence-based solutions to counter sexism in the media, with the aim to advance gender justice/social change

GLO5: Problem Solving


Mobilise digital technologies to generate and communicate evidence-based ideas and arguments

GLO2: Communication

GLO6: Self-management

These Unit Learning Outcomes are applicable for all teaching periods throughout the year.


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Research and Writing Exercise 1000 words
or equivalent
25% Week 4
Assessment 2 - Essay 2000 words
or equivalent
50% Week 8
Assessment 3 - Research and Writing Exercise 1000 words
or equivalent
25% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link ASC300
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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