ALR376 - Ethics, Persuasion and Society

Unit details


2024 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Online
Trimester 3: Online

From 2025
Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online
Trimester 3: Online

Credit point(s):1
EFTSL value:0.125
Previously coded as:ALR276
Unit Chair:Trimester 1: Kristin Demetrious
Trimester 3: Lauren Bevilacqua
Cohort rule:Nil

Students must pass any two level 2 units

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 2-hour seminar per week

Educator-facilitated (scheduled) learning activities - online unit enrolment:

Learning experiences are via the unit site


This unit explores persuasive language practices in public relations within the context of communication industries to analyse the consequences and impacts for people and society. The unit uses case studies to focus on corporate bad behaviour, digital disinformation, as well as advocacy campaigns for social change. In an applied approach, students also research media texts to analyse how persuasion works to change opinion in contemporary neoliberal settings, like public debates. Students will explore ethical frameworks of key thinkers in sociological and communicative fields and how they can be used to develop resilient communities and public understanding of important issues, such as climate change.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes

Apply knowledge of ethics, persuasive language practices in communication industries and analyse the consequences for people and society

GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO4: Critical Thinking
GLO5: Problem Solving

Apply theories and frameworks to critically reflect on the case studies in relation to ethics, and social impact

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical Thinking
GLO5: Problem Solving
GLO8: Global Citizenship

Critically engage with real-world texts to analyse persuasion using accepted writing techniques

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical Thinking


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Written Assignment 1600 words
or equivalent
40% Information not yet available
Assessment 2 - Online exercises 800 words
or equivalent
20% Information not yet available
Assessment 3 - Written Assignment 1600 words
or equivalent
40% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via ALR376
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only. 

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