ALR376 - Ethics, Persuasion and Society
Unit details
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online Trimester 3: Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Previously coded as: | ALR276 |
| Unit Chair: | Trimester 1: Kristin Demetrious Trimester 3: Lauren Bevilacqua |
| Cohort rule: | Nil |
| Prerequisite: | Students must pass any two level 2 units |
| Corequisite: | Nil |
| Scheduled learning activities - campus: | 1 x 2-hour seminar per week |
| Scheduled learning activities - online: | Learning experiences are via the unit site |
Content
This unit explores persuasive language practices in public relations within the context of communication industries to analyse the consequences and impacts for people and society. The unit uses case studies to focus on corporate bad behaviour, digital disinformation, as well as advocacy campaigns for social change. In an applied approach, students also research media texts to analyse how persuasion works to change opinion in contemporary neoliberal settings, like public debates. Students will explore ethical frameworks of key thinkers in sociological and communicative fields and how they can be used to develop resilient communities and public understanding of important issues, such as climate change.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Apply knowledge of ethics, persuasive language practices in communication industries and analyse the consequences for people and society | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical Thinking GLO5: Problem Solving |
| ULO2 | Apply theories and frameworks to critically reflect on the case studies in relation to ethics, and social impact | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical Thinking GLO5: Problem Solving GLO8: Global Citizenship |
| ULO3 | Critically engage with real-world texts to analyse persuasion using accepted writing techniques | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical Thinking |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 - Written Assignment | 1600 words or equivalent | 40% | Information not yet available |
| Assessment 2 - Online exercises | 800 words or equivalent | 20% | Information not yet available |
| Assessment 3 - Written Assignment | 1600 words or equivalent | 40% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via ALR376
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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