ALR376 - Ethics, Persuasion and Society

Unit details

Year:

2023 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online
Trimester 3: Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Kristin Demetrious
Cohort rule:

Nil

Prerequisite:

Students must pass any two level 2 units

Corequisite:

Nil

Incompatible with:

ALR276

Scheduled learning activities - campus:

1 x 2-hour seminar per week

Scheduled learning activities - online:

Learning experiences are via CloudDeakin

Content

This unit explores persuasive language practices in public relations within the context of communication industries to analyse the consequences and impacts for people and society. The unit uses case studies to focus on corporate bad behaviour, digital disinformation, as well as advocacy campaigns for social change. In an applied approach, students also research media texts to analyse how persuasion works to change opinion in contemporary neoliberal settings, like public debates. Students will explore ethical frameworks of key thinkers in sociological and communicative fields and how they can be used to develop resilient communities and public understanding of important issues, such as climate change.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Apply knowledge of ethics, persuasive language practices in communication industries and analyse the consequences for people and society

GLO1: Discipline-specific knowledge and capabilities
 
GLO2: Communication
 
GLO4: Critical Thinking
 
GLO5: Problem Solving
ULO2

Apply theories and frameworks to critically reflect on the case studies in relation to ethics, and social impact

GLO1: Discipline-specific knowledge and capabilities
 
GLO4: Critical Thinking
 
GLO5: Problem Solving
 
GLO8: Global Citizenship
ULO3

Critically engage with real-world texts to analyse persuasion using accepted writing techniques

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical Thinking

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Written Assignment 1600 words
or equivalent
40% Information not yet available
Assessment 2 - Online exercises 800 words
or equivalent
20% Information not yet available
Assessment 3 - Written Assignment 1600 words
or equivalent
40% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via ALR376
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only. 

Unit Fee Information

Click on the fee link below which describes you: