ALR213 - Issues, Crisis, and Risk Communication

Unit details

Note: You are seeing the 2023 view of this unit information. These details may no longer be current. [Go to the current version]

2023 unit information

Enrolment modes:

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online

Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Deirdre Quinn-Allan


Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2-hour weekly seminar

Scheduled learning activities - online:

Online independent and collaborative learning activities x 2-hours per week. This will involve a range of activities including seminar recordings and synchronous and asynchronous participation in online classroom activities.


Organisations seek stability but are challenged daily by issues and risk. An unmanaged issue, or risk ignored, may morph into a full-blown crisis damaging more than the organisation’s reputation. History is littered with organisational failure to plan for and manage crises. When such failures occur, there is a risk of significant and lasting damage to stakeholders and communities. In a time of rapid change, organisations are also under increasing pressure from global and environmental issues which demand strategic and systematic responses to the management of issues, crises, and risk. Using a case study approach this unit will critically examine these important areas of public relations practice and help you develop the knowledge and applied skills needed to recognise problems and be able to make recommendations about how to protect an organisation and its stakeholders.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1 Explain the differences between issues management, crisis management, and risk management.

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO4: Critical thinking
ULO2 Categorise and explain different types of crises and associated communication strategies employed by organisations

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO4: Critical thinking
ULO3 Apply issue management models to conduct threat assessment and risk analysis and create a solution for an identified public relations issue.

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO4: Critical thinking

GLO5: Problem solving


Trimester 2:
Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week

Assignment 1- Case study

1600-word equivalent 40% Week 6

Assignment 2 - Case study

2400-word equivalent 60% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.

Unit Fee Information

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