ALM302 - Digital Media Entrepreneurship

Unit details


2024 unit information

Enrolment modes:Trimester 2: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Previously coded as:ALC302
Unit Chair:Trimester 2: Lauren Bevilacqua
Cohort rule:Nil

Students must have passed 1 unit from ALM201 or ALM216

Typical study commitment:

Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 2-hour seminar (weeks 1, 2, 3, 4, 5, 6) and 1 x 2-hour online seminar (weeks 7, 8, 9, 10, 11)

Educator-facilitated (scheduled) learning activities - online unit enrolment:

Online independent and collaborative learning activities including 2-hour practical experience (workshop)


Experience what it means to be an entrepreneur as you generate a start-up concept in an area of personal interest through researching, planning, and developing multimedia outputs to promote your project. Through a hands-on approach using digital tools and platforms, you will learn how to undertake market research, identify target audiences, assess funding models, develop a social media strategy, design content, pitch to stakeholders, and more. Exploring the value of entrepreneurial thinking in different contexts, your work in this unit will reflect industry best-practice and contribute to your online portfolio and brand as a communications professional.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes

Critically evaluate entrepreneurship and entrepreneurial thinking and how they can be applied to industry contexts for the purposes of researching, planning, funding and designing a digital media project

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking


Demonstrate high-level communication skills in written and multimedia forms to conceptualise and pitch a digital strategy and online brand in ways that appeal to a target audience

GLO2: Communication


Utilise industry-relevant digital tools, platforms and software to a professional standard to plan and create compelling social media content targeted at specific audiences

GLO3: Digital literacy


Demonstrate personal motivation and a capacity for original thought, independent learning and self-assessment

GLO6: Self-management


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Project Proposal and Funding Plan 2000 words
or equivalent
50% Information not yet available
Assessment 2 - Social media plan and project funding design 2000 words
or equivalent
50% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.

Unit Fee Information

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