ALM302 - Digital Media Entrepreneurship
Unit details
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Unit available for enrolment from 2024 Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Previously coded as: | ALC302 |
| Unit Chair: | Trimester 2: Emily Wade |
| Cohort rule: | Nil |
| Prerequisite: | Students must have passed 1 unit from ALM201 or ALM216 |
| Corequisite: | Nil |
| Typical study commitment: | Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 2-hour seminar (weeks 1, 2, 3, 4, 5, 6) and 1 x 2-hour online seminar (weeks 7, 8, 9, 10, 11) |
| Scheduled learning activities - online: | Online independent and collaborative learning activities including 2-hour scheduled online workshop |
Content
Experience what it means to be an entrepreneur as you generate a start-up concept in an area of personal interest through researching, planning, and developing multimedia outputs to promote your project. Through a hands-on approach using digital tools and platforms, you will learn how to undertake market research, identify target audiences, assess funding models, develop a social media strategy, design content, pitch to stakeholders, and more. Exploring the value of entrepreneurial thinking in different contexts, your work in this unit will reflect industry best-practice and contribute to your online portfolio and brand as a communications professional.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Critically evaluate entrepreneurship and entrepreneurial thinking and how they can be applied to industry contexts for the purposes of researching, planning, funding and designing a digital media project | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
| ULO2 | Demonstrate high-level communication skills in written and multimedia forms to conceptualise and pitch a digital strategy and online brand in ways that appeal to a target audience | GLO2: Communication |
| ULO3 | Utilise industry-relevant digital tools, platforms and software to a professional standard to plan and create compelling social media content targeted at specific audiences | GLO3: Digital literacy |
| ULO4 | Demonstrate personal motivation and a capacity for original thought, independent learning and self-assessment | GLO6: Self-management |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 - Project Proposal and Funding Plan | 2000 words or equivalent | 50% | Information not yet available |
| Assessment 2 - Social media plan and project funding design | 2000 words or equivalent | 50% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.
Unit Fee Information
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