ALM216 - Social Media Strategy

Unit details


2024 unit information

Enrolment modes:Trimester 2: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Thaera OBrien


Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 2-hour seminar per week and extensive online activities via social media equivalent to 1 x 1-hour lecture per week

Educator-facilitated (scheduled) learning activities - online unit enrolment:

1 x 2-hour seminar per week and extensive online activities via social media equivalent to 1 x 1-hour lecture per week


Discover how to evaluate, plan, and use social media strategically to engage and inform target audiences. Using a hands-on approach, you will learn how to map a client’s existing online presence, assess and reach stakeholders, and harness digital tools for content scheduling, community management, reporting and more. In learning how to manage social media efficiently, effectively, legally and ethically, you will expand your practical skill set, enhance your portfolio and build a dynamic professional-personal brand.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1 Analyse and critically evaluate the benefits of different social media platforms and provide evidence-backed advice on how they would be used to solve communications and audience engagement challenges

GLO1: Discipline-specific knowledge and capabilities

GLO3: Digital literacy

GLO4: Critical thinking

ULO2 Apply real-world technologies and data-driven methods to identify and assess audiences and their behaviours across different social media platforms

GLO1: Discipline-specific knowledge and capabilities

GLO3: Digital literacy
ULO3 Collaborate effectively and productively on a project with team members using various social media channels

GLO1: Discipline-specific knowledge and capabilities

GLO7: Teamwork
ULO4 Apply communication skills in written and multimedia forms to justify a brand’s digital footprint across different social media channels GLO2: Communication
Identify and apply relevant legal frameworks and ethical guidelines, including those that are created by or impact First Nations peoples, to minimise adverse impacts on vulnerable audience segments

GLO1: Discipline-specific knowledge and capabilities

GLO8: Global citizenship


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Social Media Audit 1000 words or equivalent 30% Week 4
Assessment 2 – Content Strategy and Portfolio (Group) 1000 words or equivalent 30% Week 7
Assessment 3 – Industry Based Social Media Strategy Report 2000 words or equivalent 40% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.

Unit Fee Information

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