ALM101 - Making Social Media

Unit details


2024 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online, Community Based Delivery (CBD)*

Trimester 3: Burwood (Melbourne), Waurn Ponds (Geelong), Online

Note: Enrolment into this unit must be completed by the end of week 1 of trimester due to early assessment deadlines.

Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Lauren Bevilacqua
Trimester 3: Lauren Bevilacqua
Cohort rule:Nil


Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

Trimester 1: 1 x 2-hour seminar per week. Extensive online interactions via social media equivalent to 1 x 1-hour lecture per week

Trimester 3: 1 x 4-hour intensive (weeks 1, 2, 4, 8, 10) and 1 x 2-hour online seminar (week 11). Extensive online interactions via social media equivalent to 1 x 1-hour lecture per week

Educator-facilitated (scheduled) learning activities - online unit enrolment:

1 x 2-hour seminar per week for Online students. Extensive online interactions via social media equivalent to 1 x 1-hour lecture per week


*Community Based Delivery (CBD) is for National Indigenous Knowledges, Education, Research and Innovation NIKERI Institute students only.


This unit enables students to explore and experience present day digital media culture in critical and creative ways. The unit is built on multi-platformed content, delivery and assessment, providing a user-friendly engagement with social media that facilitates practical, hands-on work in micro-blogging, blogging and podcasting. Creating and sharing different forms of media content, students learn how to communicate across various online platforms as part of a highly interactive community. Highlighting the benefits of media-making for personal and professional use, the unit allows students to develop their portfolios and discover how to use social media to strategically build a dynamic online identity.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes

Describe and analyse social media spaces, behaviours and debates relevant to a range of personal and professional contexts.

GLO1: Discipline-specific knowledge and capabilities


Apply real-world social media technologies to develop an online identity and portfolio by creating digital content that showcases media-making conventions and techniques.

GLO1: Discipline-specific knowledge and capabilities

GLO3: Digital literacy


Conform to legal and ethical standards of media-making and contribute to an online learning community using social media platforms as a global digital citizen.

GLO3: Digital literacy

GLO8: Global Citizenship


Apply communication skills in written, visual and oral formats to create and share digital content using social media for a range of purposes and audiences.

GLO2: Communication


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Online exercise 800 words or equivalent 20% Information not yet available
Assessment 2 - Portfolio output 1 1600 words 
or equivalent
40% Information not yet available
Assessment 3 - Portfolio output 2 1600 words
or equivalent
40% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via ALM101
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only. 

Unit Fee Information

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