ALA304 - Creative Advertising Campaigns
Unit details
Year: | 2023 unit information |
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Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 2: Cameron Jenyns |
Cohort rule: | Nil |
Prerequisite: | Two units: ALA201 and ALA203 |
Corequisite: | Nil |
Incompatible with: | Nil |
Typical study commitment: | Students will on average spend 150-hours over the trimester undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | 1 x 2-hour weekly seminar |
Scheduled learning activities - online: | Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hour per week equivalence) |
Note:Availability to Mac Labs for campus students required |
Content
This unit consolidates students’ knowledge of the theory and practice of advertising and aligned communication practices by placing them in a simulated agency environment. Students will work in collaborative teams to develop a comprehensive advertising program and creative executions in response to challenging real-world communication problems.
The unit presents students with an opportunity to enhance work-readiness, hone formal presentation and client liaison skills, and further build their folios of strategy development, copywriting and/or art direction work.
ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
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ULO1 | Analyse and apply self-branding strategies in preparation for entry into the jobs market | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO6: Self-management |
ULO2 | Model professional presentation and client relationship skills as part of a real-world advertising project | GLO1: Discipline-specific knowledge and capabilities GLO5: Problem solving GLO6: Self-management |
ULO3 | Fulfil the planning, scheduling, concept development and production tasks required of a comprehensive advertising campaign proposal | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO5: Problem solving |
ULO4 | Use theory to analyse the factors that shape teamwork success and critically reflect on collaborative actions | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO7: Teamwork |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year.
Assessment
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
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Assessment 1 - Self-branding Project | 1200 words or equivalent | 30% | Information not yet available |
Assessment 2 - Presentation and Contribution | 1200 words or equivalent | 30% | Information not yet available |
Assessment 3 (Group) - Campaign Project | 1600 words or equivalent | 40% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Unit Fee Information
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