ALA304 - Creative Advertising Campaigns

Unit details

Note: You are seeing the 2023 view of this unit information. These details may no longer be current. [Go to the current version]

2023 unit information

Enrolment modes:Trimester 2: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Cameron Jenyns
Cohort rule:Nil

Two units: ALA201 and ALA203

Incompatible with: Nil
Typical study commitment:

Students will on average spend 150-hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2-hour weekly seminar

Scheduled learning activities - online:

Online independent and collaborative activities including seminar overview (recordings provided) and online seminar tasks (combined 2-hour per week equivalence)


Availability to Mac Labs for campus students required


This unit consolidates students’ knowledge of the theory and practice of advertising and aligned communication practices by placing them in a simulated agency environment. Students will work in collaborative teams to develop a comprehensive advertising program and creative executions in response to challenging real-world communication problems.

The unit presents students with an opportunity to enhance work-readiness, hone formal presentation and client liaison skills, and further build their folios of strategy development, copywriting and/or art direction work.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes

Analyse and apply self-branding strategies in preparation for entry into the jobs market

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO6: Self-management


Model professional presentation and client relationship skills as part of a real-world advertising project

GLO1: Discipline-specific knowledge and capabilities

GLO5: Problem solving

GLO6: Self-management


Fulfil the planning, scheduling, concept development and production tasks required of a comprehensive advertising campaign proposal

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO5: Problem solving


Use theory to analyse the factors that shape teamwork success and critically reflect on collaborative actions

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO7: Teamwork

These Unit Learning Outcomes are applicable for all teaching periods throughout the year.


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Self-branding Project  1200 words
or equivalent
30% Information not yet available
Assessment 2 - Presentation and Contribution 1200 words
or equivalent
30% Information not yet available
Assessment 3 (Group) - Campaign Project  1600 words
or equivalent
40% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Unit Fee Information

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