ALA205 - Creative Advertising Projects

Unit details

Year:

2023 unit information

Enrolment modes:

Trimester 2: Burwood (Melbourne), Online

Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Ben Crockett
Prerequisite:

ALA102

Corequisite:

Nil

Incompatible with:

ALA303

Typical study commitment:

Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2-hour weekly seminar

Scheduled learning activities - online:

Online independent and collaborative learning activities x 2-hours per week. This will involve a range of activities including seminar recordings and synchronous and asynchronous participation in online classroom activities.

Content

In this unit, students will produce creative, well planned and cohesive campaign materials for a selection of global and local brand communication projects. This involves students working in collaborative teams on real-world briefs set by well-known global and local brands and solving contemporary brand communication problems through their application of creative and strategic thinking. The unit also allows students to explore their interests and strengths in particular areas of brand communication, such as planning, art direction or copywriting, and begin to build an engaging digital portfolio that is shaped to promote their focus area.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1 Apply knowledge of global and local brand communication contexts in the production of brand communication materials

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO8: Global citizenship

ULO2 Identify through self-evaluation a future workplace specialisation in communication planning, account or media management or creative practice

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO6: Self-management

ULO3 Demonstrate the ability to solve complex brand communication problems in group contexts that reflect real-world workplace conditions

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO7: Teamwork

ULO4 Produce a digital portfolio of advertising materials capable of communicating their skills and knowledge to future employers

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO3: Digital literacy

Assessment

Trimester 2:
Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 (Group) - Advertising projects 1600 words or equivalent 40% Information not yet available
Assessment 2 - Journal 1200 words or equivalent 30% Information not yet available
Assessment 3 - Portfolio Development 1200 words or equivalent 30% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via ALA205
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only. 

Unit Fee Information

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