ALA205 - Creative Advertising Projects
Unit details
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 2: Cameron Jenyns |
| Prerequisite: | ALA102 |
| Corequisite: | Nil |
| Incompatible with: | ALA303 |
| Typical study commitment: | Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 2-hour weekly seminar |
| Scheduled learning activities - online: | Online independent and collaborative learning activities x 2-hours per week. This will involve a range of activities including seminar recordings and synchronous and asynchronous participation in online classroom activities. |
Content
In this unit, students will produce creative, well planned and cohesive campaign materials for a selection of global and local brand communication projects. This involves students working in collaborative teams on real-world briefs set by well-known global and local brands and solving contemporary brand communication problems through their application of creative and strategic thinking. The unit also allows students to explore their interests and strengths in particular areas of brand communication, such as planning, art direction or copywriting, and begin to build an engaging digital portfolio that is shaped to promote their focus area.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Apply knowledge of global and local brand communication contexts in the production of brand communication materials | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO8: Global citizenship |
| ULO2 | Identify through self-evaluation a future workplace specialisation in communication planning, account or media management or creative practice | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO6: Self-management |
| ULO3 | Demonstrate the ability to solve complex brand communication problems in group contexts that reflect real-world workplace conditions | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO7: Teamwork |
| ULO4 | Produce a digital portfolio of advertising materials capable of communicating their skills and knowledge to future employers | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO3: Digital literacy |
Assessment
Trimester 2:| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 (Group) - Advertising projects | 1600 words or equivalent | 40% | Information not yet available |
| Assessment 2 - Journal | 1200 words or equivalent | 30% | Information not yet available |
| Assessment 3 - Portfolio Development | 1200 words or equivalent | 30% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via ALA205
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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