ALA205 - Creative Advertising Projects
Unit details
| Year | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 2: Cameron Jenyns |
| Prerequisite: | ALA102 |
| Corequisite: | Nil |
| Incompatible with: | ALA303 |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 2-hour on-campus seminar per week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | Approximately 2-hours of online learning tasks and discussions per week |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Content
In this unit, students will produce creative, well planned and cohesive campaign materials for a selection of global and local brand communication projects. This involves students working in collaborative teams on real-world briefs set by well-known global and local brands and solving contemporary brand communication problems through their application of creative and strategic thinking. The unit also allows students to explore their interests and strengths in particular areas of brand communication, such as planning, art direction or copywriting, and begin to build an engaging digital portfolio that is shaped to promote their focus area.
Learning Outcomes
| ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
|---|---|---|
| ULO1 | Apply knowledge of global and local brand communication contexts in the production of brand communication materials | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO8: Global citizenship |
| ULO2 | Identify through self-evaluation a future workplace specialisation in communication planning, account or media management or creative practice | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO6: Self-management |
| ULO3 | Demonstrate the ability to solve complex brand communication problems in group contexts that reflect real-world workplace conditions | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO7: Teamwork |
| ULO4 | Produce a digital portfolio of advertising materials capable of communicating their skills and knowledge to future employers | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO3: Digital literacy |
Assessment
Trimester 2:| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: (Group) Advertising projects | 1600 words or equivalent | 40% | Information not yet available |
| Assessment 2: Journal | 1200 words or equivalent | 30% | Information not yet available |
| Assessment 3: Portfolio Development | 1200 words or equivalent | 30% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning resource
The texts and reading list for ALA205 can be found via the University Library.
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.