ALA101 - Advertising Principles and Practices

Unit details

Year:

2023 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Online
Trimester 3: Online
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Cameron Jenyns
Trimester 3: Cameron Jenyns
Cohort rule:

Nil

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 1-hour class per week and 1 x 2-hour seminar per week

Scheduled learning activities - online:

Online independent and collaborative learning activities including, 1 x 1-hour class per week (recordings provided), online learning tasks (2-hour per week equivalence)

Content

This unit will introduce students to the theory and practice of contemporary advertising by exploring the industry's history and rapidly changing nature in the digital era. The social, ethical and regulatory contexts of advertising are established to encourage students to become reflective future producers or consumers of advertising messages. The strategic imperatives of advertising and notions of effectiveness are examined to build students' abilities to solve communication problems that are commonly faced by private, public and non-for-profit sector clients.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Recognise and describe the changing nature of the advertising industry in the digital era

GLO1: Discipline-specific knowledge and capabilities

ULO2

Explain the social, regulatory and ethical dimensions of contemporary advertising practice

GLO1: Discipline-specific knowledge and capabilities

GLO7: Teamwork

ULO3

Identify advertising research and planning processes

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO5: Problem solving

ULO4

Evaluate media channel suitability for prescribed target audiences

GLO1: Discipline-specific knowledge and capabilities

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Quizzes 800 words
or equivalent
20% Information not yet available
Assessment 2 (Group of 3 - 4 students) - Presentation 1200 words
or equivalent
30% Information not yet available
Assessment 3 - Research and Planning Report 2000 words 50% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via ALA101
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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