ADD306 - Creative Design Studio

Unit details

Year:

2023 unit information

Enrolment modes:

Unit available for enrolment from 2025

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online

Credit point(s):1
Previously coded as:ADD304
EFTSL value:0.125
Unit Chair:Trimester 1: Tonya Meyrick
Cohort rule:Nil
Prerequisite:

Students must pass two level 2 ADD or ADT units

Corequisite:Nil
Incompatible with: Nil
Typical study commitment:

Students will on average spend 300-hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 3-hour seminar per week

Scheduled learning activities - online:

1 x 3-hour seminar per week (livestreamed with recordings provided)

Content

Creative Design Studio considers the broader applications of all forms of Design in an evolving contemporary environment. This involves negotiating the expectations of industry and the functions, processes, languages and materials of a range of complex design scenarios. Students work with project strategy, incorporating practical and theoretical considerations for physical and digital systems of branding properties and environmental design. This includes the independent and self-directed development of project scope, from inception and ideation and managing workflow, to provide a range of solutions. Demonstrating outcomes within budgets and on time.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Critically analyse the broader applications of communication design in an evolving contemporary environment and apply these to industry expectations

GLO1: Discipline-specific knowledge and capabilities

ULO2

Research and evaluate expectations of industry and the functions, processes, languages and materials of a range of complex design scenarios

GLO2: Communication

GLO4: Critical thinking

ULO3

Apply advanced ideation processes and practices that synthesise theory and practice to meet complex design problems through both digital and print methods

GLO3: Digital literacy

ULO4

Investigate the principles of human-centred design for diverse audiences and/or clients, ethically engaging inclusive practices in global contexts

GLO8: Global citizenship

These Unit Learning Outcomes are applicable for all teaching periods throughout the year.

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Research Investigation

1200 word
or equivalent

Pitch presentation of industry best practice design work based on project parameters

30% Week 4
Assessment 2 - Design Competition Project Practical

1200 word
or equivalent

Project design mockup, in correct delivery formats plus presentation of industry best practice design work

30% Week 8
Assessment 3 - Design Project Practical

1600 word
or equivalent

Case for Change pitch presentation of industry best practice design work

40% Week 12

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

LEARNING RESOURCES:

Buschgens, M., et al. (2020). "How brand owners construct imagined
worlds with brand visual aesthetics." Journal of Brand Management 27(3):266-283.

Calori, C., & Vanden-Eynden, D. (2015). Signage and wayfinding design : a complete guide to creating environmental graphic
design systems. Hoboken, New Jersey: John Wiley & Sons
Ioannides, M. (2018). Digital Cultural Heritage. Springer International
Publishing.

Rouse, R. R. R. s., & Holloway-Attaway, L. L. H.-A. s. (2020). A prehistory of the interactive reader and design principles for storytelling in postdigital culture. Book 2.0, 10(1), 7-42. https://doi.org/10.1386/btwo_00018_1

Rowley, J. and S. Hanna (2019). "Branding destinations: symbolic and
narrative representations and co-branding." Journal of Brand Management.

Sullivan, B. a., & Schuh, J. (2016). The design studio method: creative problem solving with UX sketching. Burlington, MA:
Focal Press, 2016.

Triggs, E. (2019). Visual rhetoric and semiotics. The Graphic Design
Reader. T. Triggs and L. Atzmon. London, United Kingdom, Bloomsbury: 425-431

Walker, S. (2017). "Research in graphic design." The Design Journal 20(5): 549-559.

Wood, D.(2014). Interface design: an introduction to visual communication in UI design. London Fairchild Books, an imprint of
Bloomsbury Publishing Plc.

 

ESSENTIAL LEARNING RESOURCES:

Access to the Adobe Suite + other specialist creative software

 

RECOMMENDED LEARNING RESOURCES:

Buschgens, M., et al. (2020). "How brand owners construct imagined
worlds with brand visual aesthetics." Journal of Brand Management 27(3):266-283.

Calori, C., & Vanden-Eynden, D. (2015). Signage and wayfinding design : a complete guide to creating environmental graphic design systems.

Hoboken, New Jersey : John Wiley & Sons Ioannides, M. (2018). Digital Cultural Heritage. Springer International Publishing.

Rouse, R. R. R. s., & Holloway-Attaway, L. L. H.-A. s. (2020). A prehistory of the interactive reader and design principles for storytelling in postdigital culture. Book 2.0, 10(1), 7-42. https://doi.org/10.1386/btwo_00018_1

Rowley, J. and S. Hanna (2019). "Branding destinations: symbolic and
narrative representations and co-branding." Journal of Brand Management.

Sullivan, B. a., & Schuh, J. (2016). The design studio method: creative
problem solving with UX sketching. Burlington, MA: Focal Press, 2016.

Triggs, E. (2019). Visual rhetoric and semiotics. The Graphic Design
Reader. T. Triggs and L. Atzmon. London, United Kingdom, Bloomsbury:
425-431

Walker, S. (2017). "Research in graphic design." The Design Journal 20(5):549-559.

Wood, D.(2014). Interface design: an introduction to visual communication in UI design. London Fairchild Books, an imprint of
Bloomsbury Publishing Plc.

Unit Fee Information

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