ADD305 - Strategic Design Studio

Unit details


2023 unit information

Enrolment modes:

Unit available for enrolment from 2025

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online

Credit point(s):1
EFTSL value:0.125
Previously coded as:ADD301
Unit Chair:Maria Bates
Cohort rule:Nil

Students must pass two level 2 ADD or ADT units

Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 3-hour seminar per week

Scheduled learning activities - online:

1 x 3-hour online seminar per week (livestreamed with recordings provided)


In this unit, students explore the practices and processes for engaging and excelling in strategic communication design. Students will work both independently and form multidisciplinary teams that will collaborate with each other, their clients, and the target audience to resolve complex creative projects from conception to completion. This unit will provide the opportunity for students to work in a studio setting to connect with industry and commercial partners. They will work on real-world projects to solve real-world problems through design. The process of collaboration identifies design and designers as integral to the development and success of any project. This unit identifies effective design thinking and methodology as integral to development and the success of any project.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes

Critically analyse and apply strategic theory and methods of contemporary communication design practice in response to a client brief

GLO1: Discipline-specific knowledge and capabilities
GLO 6: Self Management

ULO2 Effectively communicate and apply strategic communication design practices and protocols in a professional context

GLO2: Communication

ULO3 Investigate and apply design thinking methods to empathise, analyse, ideate, prototype and test complex and ill-defined problems that clients and their audiences face in a global context

GLO4: Critical Thinking


Lead, deliver and perform within a collaborative professional team to deliver industry standard outcomes

GLO7: Teamwork


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Research and Concept Proposal (Group) 1600 words 40% Week 5
Design Development 1200 words 30% Week 8
Design Application 1200 words 30% Information not yet available


The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.

Unit Fee Information

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