ADD305 - Strategic Design Studio
Unit details
| Year | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Previously coded as: | ADD301 |
| Unit Chair: | Trimester 2: Maria Bates |
| Prerequisite: | Students must have completed two level 2 ADD units |
| Corequisite: | Nil |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 3-hour on-campus seminar per week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 3-hour online seminar per week (livestreamed recordings provided) |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Content
In this unit, students explore the practices and processes for engaging and excelling in strategic communication design. Students will work both independently and form multidisciplinary teams that will collaborate with each other, their clients, and the target audience to resolve complex creative projects from conception to completion. This unit will provide the opportunity for students to work in a studio setting to connect with industry and commercial partners. They will work on real-world projects to solve real-world problems through design. The process of collaboration identifies design and designers as integral to the development and success of any project. This unit identifies effective design thinking and methodology as integral to development and the success of any project.
Learning outcomes
| ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
|---|---|---|
| ULO1 | Critically analyse and apply strategic theory and methods of contemporary communication design practice in response to a client brief | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Effectively communicate and apply strategic communication design practices and protocols in a professional context | GLO2: Communication |
| ULO3 | Investigate and apply design thinking methods to empathise, analyse, ideate, prototype and test complex and ill-defined problems that clients and their audiences face in a global context | GLO4: Critical Thinking |
| ULO4 | Lead, deliver and perform within a collaborative professional team to deliver industry standard outcomes | GLO7: Teamwork |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: Research and Concept Proposal | 1600 words or equivalent | 40% | Information not yet available |
| Assessment 2: Design Development | 1200 words or equivalent | 30% | Information not yet available |
| Assessment 3: Design Application | 1200 words or equivalent | 30% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning resource
There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.