ADD206 - Information Design

Unit details

Year:

2023 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong)
Credit point(s):1
Previously coded as:ADV206
EFTSL value:0.125
Unit Chair:Trimester 1: Colin Trechter
Previously:

ADD202, ADV206

Prerequisite:

Students must have passed 1 unit from ADD105, ADD106, ACF107, ADT102, ADT103 or ACG103

Corequisite:

Nil

Incompatible with:

Nil

Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2-hour seminar per week

Content

The importance of understanding type and icons as methods of communication is vital for designs to be successful and appeal to varied target audiences across a range of media. Iconography communicates direction and information using visual signs and symbols that crosses language barriers and allows for simple instructions to be made and followed and well as express emotions. The careful pairing of fonts with icons and considered typographic hierarchy allows designers to provide directions to viewers and information to be read as intended to ensure instructions are clear.

This unit will examine methods of instructional communication using typography and iconography to inform best practice. Students will then learn to develop their own set of visual instructions to inform and communicate messages to target audiences.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Demonstrate research skills to present the connection between design theory and practice to creative innovative and strategic design outcomes

GLO1: Discipline-specific knowledge and capabilities

ULO2

Demonstrate effective communication techniques to present innovative and strategic ideas to a broader audience

GLO2: Communication

ULO3

Demonstrate critical thinking and analytical evaluation of theoretical and practical design ideas to inform design practice

GLO4: Critical thinking

ULO4

Demonstrate through analysis, ideation and prototyping, the problem solving of complex design issues by creating innovative and strategic design outcomes positioned in theory and practice

GLO5: Problem solving

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Research project   20% Week 3
Assessment 2 - Concept Design/Ideate and prototype initial designs   40% Week 7
Assessment 3 - Final Design/Refine your design concept   40% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.

Unit Fee Information

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