ADD204 - Branding Design
Unit details
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Previously coded as: | ADV202 |
| Unit Chair: | Trimester 2: Jacinta Kay |
| Cohort rule: | Nil |
| Prerequisite: | Must have passed 1 unit in ADD105, ADD106, ADT102, ADT103 or ACG103. From 2025: Students must have passed 4 credit points at level 1 including at least one unit from ADD105 or ADD106. |
| Corequisite: | Nil |
| Incompatible with: | ACG208, ADV202 |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 3-hour seminar per week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 3-hour online seminar per week |
Content
The unit will introduce the key concepts involved in building a visual brand strategy culminating in the development of a style guide for a real world business. Students will learn branding theories and practices including marketing, positioning, business practices, visual consistencies, stakeholders and practical design issues. These topic areas will be explored in part through a redesign problem for a real world company or organisation.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Apply contemporary branding theories and strategies their design practice | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Justify design strategies created through oral presentation | GLO2: Communication |
| ULO3 | Critically evaluate branding theories and practices to develop comprehensive design solutions | GLO4: Critical thinking |
| ULO4 | Create assessable solutions to demonstrate problem-solving branding concerns using contemporary digital technologies | GLO5: Problem solving |
| ULO5 | Draw on global examples and position own work in a global context | GLO8: Global citizenship |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: Research Project - Brand Personality | 30% | Week 4 | |
| Assessment 2: Proposal - Brand Identity | 30% | Week 7 | |
| Assessment 3: Creative Project - Brand Application | 40% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.
Unit Fee Information
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