ADD105 - Design Fundamentals

Unit details

Note: You are seeing the 2023 view of this unit information. These details may no longer be current. [Go to the current version]

2023 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong)

Trimester 3: Burwood (Melbourne), Online

Credit point(s):1
Previously coded as:ACG103
Unit Chair:Trimester 1: Colin Trechter
Trimester 3: Colin Trechter
Cohort rule:Nil


Incompatible with:

ADDM105 and ADD102

Typical study commitment:

Students will on average spend 150-hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 1-hour class per week, 1 x 2-hour seminar per week

Scheduled learning activities - online:

Online independent and collaborative learning activities including
1 x 1-hour class (online) per week, 1 x 2-hour seminar or equivalent


This unit introduces students to the digital tools necessary for visual communication design through a combination of practical skills and theory exploring the design elements and principles. Students will be introduced to the Adobe imaging suite. Consideration will be given to the theoretical concepts and implications of digital technology as they relate to art and design processes. Techniques include digital mark making, graphic illustration, design elements and principles, creative thinking and layout explored through practical projects

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1 Discuss and interpret communication design using written and oral methods GLO2: Communication
ULO2 Demonstrate design and analysis skills for creating design solutions GLO4: Critical thinking
ULO3 Understand and apply design elements and principles using appropriate design process and idea generation techniques GLO1: Discipline-specific knowledge and capabilities
ULO4 Display self-directed learning, with attention to detail and ability to work to deadlines GLO6: Self-management
ULO5 Demonstrate and apply information technology skills and theory as it relates to the practices, forms, materials, technologies and techniques in the discipline of Communication Design GLO3: Digital literacy


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Design Project 1200 words
or equivalent
30% Week 4
Assessment 2 - Research Project 1200 words
or equivalent
30% Week 7
Assessment 3 - Design Project 1600 words
or equivalent
40% Week 11

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link ADD105
Note: Select the relevant trimester reading list.

Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.


Additional Course Materials

Students are required to purchase the following for this unit

  • USB DRIVE 32gig (min) or External hard drive Mac formatted
  • Sketchbook, pencils, black and coloured pens

Unit Fee Information

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