ADD105 - Design Fundamentals

Unit details


2024 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online
Trimester 3: Burwood (Melbourne), Online
Credit point(s):1
Previously coded as:ACG103
Unit Chair:Trimester 1: Colin Trechter
Trimester 3: Colin Trechter
Cohort rule:Nil


Incompatible with:

ADDM105 and ADD102

Typical study commitment:

Students will on average spend 150-hours over the trimester undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 1-hour lecture per week, 1 x 2-hour seminar per week

Educator-facilitated (scheduled) learning activities - online unit enrolment:

Online independent and collaborative learning activities including
1 x 1-hour lecture (online) per week, 1 x 2-hour seminar or equivalent


This unit introduces students to the digital tools necessary for visual communication design through a combination of practical skills and theory exploring the design elements and principles. Students will be introduced to the Adobe imaging suite. Consideration will be given to the theoretical concepts and implications of digital technology as they relate to art and design processes. Techniques include digital mark making, graphic illustration, design elements and principles, creative thinking and layout explored through practical projects

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1 Discuss and interpret communication design using written and oral methods GLO2: Communication
ULO2 Demonstrate design and analysis skills for creating design solutions GLO4: Critical thinking
ULO3 Understand and apply design elements and principles using appropriate design process and idea generation techniques GLO1: Discipline-specific knowledge and capabilities
ULO4 Display self-directed learning, with attention to detail and ability to work to deadlines GLO6: Self-management
ULO5 Demonstrate and apply information technology skills and theory as it relates to the practices, forms, materials, technologies and techniques in the discipline of Communication Design GLO3: Digital literacy


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: Design Project 1200 words
or equivalent
30% Week 4
Assessment 2: Research Project 1200 words
or equivalent
30% Week 7
Assessment 3: Design Project 1600 words
or equivalent
40% Week 11

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link ADD105
Note: Select the relevant trimester reading list.

Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.


Additional Course Materials

Students are required to purchase the following for this unit

  • USB DRIVE 32gig (min) or External hard drive Mac formatted
  • Sketchbook, pencils, black and coloured pens

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place.

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.