ACF304 - Celebrity Industries

Unit details


2024 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Online
Trimester 3: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Previously coded as:ALC304, ALM304
Unit Chair:Trimester 1: Sean Redmond
Trimester 3: Sean Redmond


Incompatible with: ALC304, ALM304
Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 2-hour seminar per week

Educator-facilitated (scheduled) learning activities - online unit enrolment:

Online independent and collaborative learning activities including 2 (two) scheduled online seminars


This unit provides students with an opportunity to contribute in critical and creative ways to contemporary understandings of the celebrity industries. The unit will explore the construction and marketing of celebrity images; parasocial desire and identity making; celebrity gossip; political celebrity; stardom; and online fan cultures.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes

Critically define and analyse celebrity and celebrity culture, and evaluate the ways they impact on social and economic life

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking


Communicate in written, creative, and aural forms how and why celebrity is produced, and what types of pleasures and identities they offer audiences

GLO2: Communication

GLO3: Digital literacy


Critically explore celebrity in a national and global context from both artistic/public and commercial perspectives

GLO8: Global citizenship


Apply in a creative and collaborative context a shared understanding of at least one celebrity/celebrity industry studied on the unit

GLO7: Teamwork


Demonstrate high levels of personal motivation and a developed capacity for independent thought

GLO6: Self-management


Assessment Description Student
Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: Audio-visual presentation (means of communicating content) 5-minute duration with 750 word exegesis  50% Information not yet available
Assessment 2: Essay 2000 words
or equivalent
50% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: ACF304

Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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