Bachelor of Communication
Public Relations
Unit set code
MN-A318004 (minor)
Campuses
Burwood (Melbourne), Waurn Ponds (Geelong), Online
Overview
Public relations plays an important and often unseen role within politics and society. This minor introduces you to less visible areas of public relations and the way organisations adapt to uncertainty through issues management and specialist areas of practice such as lobbying and advocacy. The minor highlights the need for, and use of, ethical frameworks to inform strategic decision-making.
Units
To complete a Minor sequence in Public Relations complete the four (4) units as specified below
| ALR103 | Introduction to Public Relations |
| ALR213 | Issues, Crisis, and Risk Communication |
| ALR214 | Lobbying, Advocacy and Public Opinion |
| ALR376 | Ethics, Persuasion and Society |
Note: Incompatible with the Public Relations major sequence and Public Relations Strategy minor sequence