Bachelor of Communication

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Public Relations

Unit Set Code

MN-A318004 (minor)


Campuses

Burwood (Melbourne), Waurn Ponds (Geelong), Online


Overview

Public relations plays an important and often unseen role within politics and society. This minor introduces you to less visible areas of public relations and the way organisations adapt to uncertainty through issues management and specialist areas of practice such as lobbying and advocacy. The minor highlights the need for, and use of, ethical frameworks to inform strategic decision-making.


Units

To complete a Minor sequence in Public Relations complete the four (4) units as specified below

ALR103Introduction to Public Relations

ALR213Issues, Crisis, and Risk Communication

ALR214Lobbying, Advocacy and Public Opinion

ALR376Ethics, Persuasion and Society

Note: Incompatible with the Public Relations major sequence

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