Bachelor of Communication

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Integrated Communication

Unit Set Code

MN-A318007 (minor)


Campuses

Burwood (Melbourne), Online


Overview

Brand storytelling and marketing public relations (MPR) help brands with their content marketing with their content marketing by developing engaging content tailored to target audiences. Combining creative thinking with planning frameworks, this minor will help you learn how to plan, write, and integrate content suitable for delivery for short-term campaigns.


Units

To complete a Minor sequence in Integrated Communication complete the four (4) units as specified below

ALR104Strategic Communication and Writing

ALA203Integrated Brand Communication

ALR212Public Relations Projects

ALA302Transmedia Storytelling for Brands

Note: Incompatible with the Advertising and Public Relations major sequences

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