Bachelor of Communication

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Public Relations

Unit set code

MJ-A318004 (major)


Burwood (Melbourne), Waurn Ponds (Geelong), Online


See yourself as a strategic thinker and adaptive communication expert?

Then Deakin's Bachelor of Communications, majoring in Public Relations, is for you.
In this major, you will learn how to protect brands and their reputations - engaging in key areas such as event management and campaigns, social media, media relations, strategic planning, communication and crisis management.

You'll connect with industry professionals Work with actual clients on real-life problems. Graduate with a divers and rich portfolio of PR work.

And because Deakin fosters strong relationships throughout the sector, you'll have access to exciting internships and international study options.

Career outcomes

Your future career could take you to private or public sectors, the newsroom, a top agency or digital start-up, or even as an entrepreneurial self-starter. Our graduates go on to excel in roles like:

  • Public relations manager
  • Brand and social media manager
  • Account executive
  • Advertising copywriter
  • Digital content coordinator
  • Event management officer
  • Government relations officer
  • Marketing and communications coordinator
  • Media relations advisor.


To complete a Major sequence in Public Relations complete the eight (8) units as specified below

ALR103Introduction to Public Relations

ALR104Strategic Communication and Writing

ALR210Media Relations Strategy

ALR213Issues, Crisis, and Risk Communication

ALR214Lobbying, Advocacy and Public Opinion

ALM216Social Media Strategy

ALR301Public Relations Campaigns

ALR376Ethics, Persuasion and Society

Note: Incompatible with the Public Relations minor sequence and Public Relations Strategy minor sequence

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