Bachelor of Communication

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Public Relations

Unit Set Code

MJ-A318004 (major)


Burwood (Melbourne), Waurn Ponds (Geelong), Online


Build and protect the reputation of brands, people, and organisations with skills developed through Deakin public relations. Learn how innovative and ethical communication fosters meaningful relationships with stakeholders and discover what it takes to create inspiring campaigns and events, respond to issues, manage crises, and become an adaptive communications expert.  

You will have the opportunity to make connections with industry professionals, work with real clients and solve real-life problems as you gain the professional skills to become a strategic thinker and creative storyteller. You will graduate with a portfolio of real-world public relations work and you can further boost your industry experience through sought after internships or gain a global perspective of public relations with an international study experience (subject to travel restrictions).

Career outcomes

  • account executives
  • advertising copywriters
  • advertising account managers
  • customer relations officers or managers
  • communication and stakeholder relations officers
  • community relations officers
  • digital content coordinators
  • digital communications specialist
  • event management officers
  • government relations officers
  • marketing and communications coordinator
  • media and communications advisors
  • media relations advisors
  • public relations officers
  • social media account managers.


To complete a Major sequence in Public Relations complete the eight (8) units as specified below

ALR103Introduction to Public Relations

ALR104Strategic Communication and Writing

ALR210Media Relations Strategy

ALR213Issues, Crisis, and Risk Communication

ALR214Lobbying, Advocacy and Public Opinion

ALR212Public Relations Projects

ALR301Public Relations Campaigns

ALR376Ethics, Persuasion and Society

Note: Incompatible with the Public Relations minor sequence

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