Bachelor of Communication

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Details of major sequences

Advertising

Unit Set Code

MJ-A318001 (major)

Campuses

Burwood (Melbourne), Online

Overview

To the visionaries and big thinkers. Are you ready to turn those qualities into a fulfilling career? Now you can with Deakin's Bachelor of Communication, majoring in Advertising.

In this major you'll develop real-world skills and craft content for variety of advertising disciplines and platforms including print, digital, audio and video. You'll also develop brand communication strategies for real projects, experiment with future-focused approaches to brand communication and critically evaluate the role and impact of advertising on society. With a focus on understanding your audience and analysing message effectiveness, you'll be set up for a successful and versatile career.

From year one, you'll connect with advertising professionals. You can also build valuable industry experience interning at an advertising agency, in-house brand or creative team.

Career outcomes

Pursue a career in agencies, or work in-house in the commercial, corporate, government and not-for-profit sectors. Deakin graduates are working in roles such as:

• Account manager
• Advertising art director
• Brand specialist
• Copywriter
• Digital creative
• Digital marketer or media specialist
• Marketing communications
• Media researcher
• Media planner
• Social media director
• Transmedia content developers.

Units

To complete a Major sequence in Advertising complete the eight (8) units as specified below

Note: Incompatible with the Creative Advertising and Strategic Advertising minor sequences

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