Bachelor of Communication

Return to course summary

Details of major sequences


Unit set code

MJ-A318001 (major)


Burwood (Melbourne), Online


To the visionaries and big thinkers. Are you ready to turn those qualities into a fulfilling career? Now you can with Deakin's Bachelor of Communication, majoring in Advertising.

In this major you'll develop real-world skills and craft content for variety of advertising disciplines and platforms including print, digital, audio and video. You'll also develop brand communication strategies for real projects, experiment with future-focused approaches to brand communication and critically evaluate the role and impact of advertising on society. With a focus on understanding your audience and analysing message effectiveness, you'll be set up for a successful and versatile career.

From year one, you'll connect with advertising professionals. You can also build valuable industry experience interning at an advertising agency, in-house brand or creative team.

Career outcomes

Pursue a career in agencies, or work in-house in the commercial, corporate, government and not-for-profit sectors. Deakin graduates are working in roles such as:

  • Account manager
  • Advertising art director
  • Brand specialist
  • Copywriter
  • Digital creative
  • Digital marketer or media specialist
  • Marketing communications
  • Media researcher
  • Media planner
  • Social media director
  • Transmedia content developers.


To complete a Major sequence in Advertising complete the eight (8) units as specified below

ALA101Advertising Principles and Practices

ALA102Creative Brand Communication

ALA201Art Direction and Visualisation

ALA202Copywriting and Ideation

ALA203Integrated Brand Communication

ALA205Creative Advertising Projects

ALA302Transmedia Storytelling for Brands

ALA304Creative Advertising Campaigns

Note: Incompatible with the Creative Advertising and Strategic Advertising minor sequences

Return to course summary