Bachelor of Communication

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Details of major sequences

Advertising

Unit Set Code

MJ-A318001 (major)


Campuses

Burwood (Melbourne), Online


Overview

Designed to inspire the next generation of ‘big idea’ thinkers, the advertising major gives you the skills to understand complex audiences, analyse media effectiveness and hone your creative thinking. Prepare for the challenges and excitement of developing incisive brand communication for the digital era as you work across real-world projects and connect with advertising practitioners.

Discover what makes a good ad by exploring the principles and practice of advertising. Experiment with future-focused approaches to brand communication, and critically evaluate the role and impact of advertising on society. From your first year, you will have the opportunity to connect with a network of advertising professionals who will become part of your learning journey. You can build valuable industry experience and enhance your resume with an internship at an advertising agency, or with an 'in-house' brand or creative team.


Career outcomes

Pursue a career in agencies, or work in-house in the commercial, corporate, government and not-for-profit sectors. Deakin graduates find work in roles such as:

  • account manager
  • advertising art director
  • brand specialist
  • copy writing
  • digital creative
  • digital marketer or media specialist
  • marketing communications
  • media researcher or planner
  • social media coordinator
  • transmedia content developers.

Units

To complete a Major sequence in Advertising complete the eight (8) units as specified below

ALA101Advertising Principles and Practices

ALA102Creative Brand Communication

ALA201Art Direction and Visualisation

ALA202Copywriting and Ideation

ALA203Integrated Brand Communication

ALA205Creative Advertising Projects

ALA302Transmedia Storytelling for Brands

ALA304Creative Advertising Campaigns

Note: Incompatible with the Creative Advertising and Strategic Advertising minor sequences

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