Bachelor of Business

2024 Deakin University Handbook

Year

2024 course information

Award granted Bachelor of Business
Deakin course codeM325
Faculty

Faculty of Business and Law

CampusOffered at Burwood (Melbourne), Waterfront (Geelong)
OnlineYes
Duration3 years full-time or part-time equivalent
Course Map - enrolment planning tool

These course maps are for new students commencing from Trimester 1 2024:

These course maps are for new students commencing from Trimester 2 2024:

This course map is for new students commencing from Trimester 3 2024

Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.

CRICOS course code095262C Burwood (Melbourne), Waterfront (Geelong)
Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7

Not all major sequences are available via Campus study at Waterfront. Students undertaking units in major sequences that are not available in Campus mode may enrol in units offered in online mode.

Course sub-headings

Course overview

Deakin's Bachelor of Business gives you the skills and experience needed to succeed in the business world. You will solve practical business challenges, explore innovative and emerging business trends, and prepare for the nuances of international business relationships. There are opportunities to secure a sought-after work placement with our industry partners, and to gain a global perspective of business on an international study tour.

You will adopt the entrepreneurial tools required to get your own business up and running, and get the skills to work in a variety of roles, from sustainability and events management to digital communication and organisational psychology. Study Deakin's Bachelor of Business and graduate with a range of soft skills and practical experience highly regarded by employers across the globe.


Want to graduate career-ready, with the skills and industry experience for the job you want?

In the Bachelor of Business we focus on an entrepreneurial mindset, ensuring that you are thinking in terms of innovation. The majors on offer have been determined by looking at emerging growth areas in industry. Tailor the course to your interests and career goals, choosing from the following majors:

  • business and digital communication
  • entrepreneurship and innovation
  • event management
  • people management
  • organisational psychology
  • project management
  • retail and supply chain management
  • sustainability and development

Whatever focus area you choose, you will graduate career-ready with the skills employers want.

Through Deakin Business School’s work-integrated learning opportunities you will work on real-world projects that count as credit towards your degree. This practical experience can make all the difference when you’re applying for jobs after graduation. Our curriculum is supported by a range of experiential learning opportunities including:

  • mentoring
  • volunteering
  • consulting
  • internships.

International experiences across Asia, Europe or North America help improve your global employability, developing skills in teamwork and intercultural communication. You can apply for:

  • overseas internships
  • study tours
  • exchange programs.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Professional recognition

Deakin Business School holds both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing course improvement and innovation, ensuring our graduates are employable worldwide.

Career opportunities

Deakin’s Bachelor of Business can lead to a variety of careers in Australia and overseas, including:

  • business analyst
  • business development manager
  • content manager
  • digital communications manager
  • entrepreneur
  • events manager
  • project manager
  • sustainability manager
  • responsible business planner.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place. For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities

Evaluate, analyse and apply business theory and practice for real world business problems
Communication

Communicate in a coherent manner using a variety of platforms for a range of purposes and audiences
Digital literacy

Use a range of digitally based technologies to communicate and create solutions to business issues
Critical thinking

Evaluate information, exercise and express sound judgement, ideas and reflection in relation to a range of business issues
Problem solving

Create solutions to a diverse range of authentic business challenges and problems
Self-management

Manage independent work and study, reflect on own performance, take personal responsibility for actions, and plan for future development needs
Teamwork

Interact and collaborate with others from a range of disciplines and backgrounds
Global citizenship

Engage and apply business knowledge in different environments and contexts reflecting social, sustainability, ethical, economic and global perspectives

Course rules

To complete the Bachelor of Business, students must attain a total of 24 credit points. The 24 credit points include 10 credit points of core units, 8 credit points of units from a major and 6 credit points of open elective units (you may choose to undertake a 4 credit point minor from a specified list) plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity Module. Most units (think of units as 'subjects') are equal to 1 credit point. Most students choose to study 4 units per trimester, and usually undertake 2 trimesters each year.

To complete the course you must include:-

  • completion of DAI001 Academic Integrity Module (0-credit-point compulsory module)
  • 10 credit points of core units (7 credit points of foundation units, 3 credit points of Personal Skills units)
  • one 8 credit point Bachelor of Business major*
  • 6 credit points of open elective units^
  • Level 1 - no more than 10 credit points
  • Level 3 - at least 6 credit points (4 must be Business and Law undergraduate units)

^which may include a 4 credit point minor selected from a specified list

*not all majors are available for Waterfront students

Major sequences

Refer to the details of each major sequence for availability.

All students in the Bachelor of Business are required to complete one major sequence chosen from the following:

Minor sequences

All students in the Bachelor of Business have the option to complete a minor sequence chosen from the following:

*For continuing students only

Course structure

Compulsory 0-credit point module

To be completed in the first trimester of study:-

DAI001Academic Integrity Module

Core Units

Seven credit points of Foundation units:

MAA104Financial Literacy

MAE120Money, Growth and the Economy

MIS203Managing Information in the Digital Age

MMK101Marketing Fundamentals

MMM132Management

MMM241Entrepreneurship and Innovation

MMM267Business Logistics

Plus three credit points of Personal Skills units:

MMM111Managing Self and Others

MMM211Team Dynamics

MMM311Global Mindset and Citizenship

Open elective units (and optional minor sequences)

Students must complete six credit points of open elective units (which may include a 4 credit point minor) or a combination of units chosen by the student (provided pre-requisites can be met).

Optional minor sequences:

Work experience

This course provides students the opportunity to complete one or more work integrated learning units.

Explore Business and Law WIL opportunities.

International Students:

This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.

For information about how WIL units may impact student visa holder work rights, please visit Home Affairs.  See 8105 Work limitation.

Details of major sequences

Event Management

Campuses

Burwood (Melbourne), Online

Note: Waterfront students may complete this major at Burwood or Online. Please check with a Student Adviser to assess eligibility.

Unit set code

MJ-M32515

Overview

Events are a feature of modern life. They are used to make cities and regions distinctive; mark milestones in our lives and families; promote products, companies and organisations; enable learning, professional development and networking; and celebrate our culture and identity. Not surprisingly, event management is a growing area of work that incorporates diverse fields such as business, government, education and the community sector.

The work of event managers is dynamic and challenging. They design events that appeal to diverse audiences, ensure the safety of participants, manage diverse stakeholders, limit the environmental impact of their activity, and deliver events on time and to budget. Event management is both a growing and evolving area of management practice. Underpinning this work are complex skills and knowledge involving design, marketing, communication, innovation and planning.

This major sequence draws together Bachelor of Management students’ learning within the context of the design, planning, organisation and operation of an event. Event management practice is used to enable students’ to apply and develop their management knowledge, understanding and skills. It also encourages students to consider management practice in diverse fields and contexts, and understand the innovative and dynamic role of managers.

Career Outcomes

Event management is a growing area of work, practiced in diverse sectors and industries. Event managers are employed by business, government, education and not-for-profit organisations. This work is undertaken by staff working in marketing, public relations, fundraising, professional development, human resources, economic development, tourism, sport, community development and the arts. Event management work includes a range of team member, manager and consultancy roles.

Units

MIS398Project Management

MMK251Services Marketing

MMM312Event Management

MMH232Human Resource Development

MMM276Design Thinking

MIS362Social Media Analytics and Data Driven Innovation

plus

MMM315Business Management Capstone (Capstone)

and

WIL units - 1 credit point unit, chosen from:

MWL305Business for Social Impact

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

MWL319International Consultancy Experience

or an approved 1 credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

Organisational Psychology

Campuses

Burwood (Melbourne), Waterfront (Geelong)^, Online

Please check each unit for campus availability as unit enrolment modes may change.

Unit set code

MJ-M32518

Overview

Psychology is concerned with understanding human personality, behaviours, emotions, underlying mental processes and the factors that lead people to differ in the way they think and behave. In the Psychology major sequence you will be exposed to a contemporary integrative approach to psychology and human relationships, one that recognises the importance of, and interrelationships between personality, culture, and cognition, as well as the psychological functions and dysfunctions that shape behaviour in the real world.

Units

HPS111Introduction to Psychology: Human Behaviour

HPS121Introduction to Psychology: Individual and Social Development

HPS203Cognitive Psychology

HPS204Social Psychology

HPS307Personality Psychology

HPS308Psychopathology

plus

MMM315Business Management Capstone (Capstone)

and

WIL units - 1 credit point unit, chosen from:

MWL305Business for Social Impact

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

MWL319International Consultancy Experience

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

~ Waterfront (Geelong) students will be required to undertake most units of study at Waurn Ponds (Geelong) campus.

Project Management

Campuses

Burwood (Melbourne), Online

Note: Waterfront students may complete this major at Burwood or Online. Please check with a Student Adviser to assess eligibility.

Unit set code

MJ-M32517

Overview

Project management is a growing, dynamic profession that involves planning, coordinating, costing and evaluating projects of all sizes, as well as managing the people and risks involved. In a globalised economy project management is central to develop and deliver new products, services and infrastructure as well as implement new techniques and processes to facilitate change. Project management studies at Deakin are based on key project management methodologies to provide a holistic viewpoint with the aim to deliver generic project management skills that can be applied across most sectors and industries.

Career outcomes

The purpose of the Project Management major is to improve business and project management competencies, to provide students with professional development opportunities as project management practitioners, and to enhance the prospect for continued advancement in the chosen industry or sector.

Professional Recognition

AIPM is the professional accreditation in Australia – which can be explored as a student, affiliate membership – with the onus on the student to continue to gain experience to move to a full membership. It does take certain level of experience and continuous learning/certifications/professional development, post the degree and five years’ work experience to be able to attain an associate or full membership. Our understanding currently is that many organisations/work places are willing to support continuous learning today – for graduates to attain full memberships, while gaining work experience. Another option is the PMI (global- also has a Melbourne Chapter) offers student memberships – which is also recognised globally. The student membership can be offered, however, again the onus to continue gaining experience to next level and further certifications are left to students after graduation. The School may offer further training and units for accreditation in a Masters level degree, following the review of our Masters programs.

Units

MIS171Business Analytics

MIS201Digital Business Analysis

MMM276Design Thinking ^

MIS398Project Management

MIT399/MIS399Applied Business Project

MMH356Change Management

plus

MMM315Business Management Capstone (Capstone)

and

WIL units - 1 credit point unit, chosen from:

MWL305Business for Social Impact

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

MWL319International Consultancy Experience

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

Business and Digital Communications

Campuses

Burwood (Melbourne), Online, Waterfront (Geelong)~

Please check each unit for campus availability as unit enrolment modes may change.

Unit set code

MJ-M32513

Overview

Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.

Units

ALM101Making Social Media

ALM216Social Media Strategy

ALM302Digital Media Entrepreneurship

ALA302Transmedia Storytelling for Brands

MMK280Brand Management

MMK295Integrated Marketing Communications in the Digital Age

plus

MMM315Business Management Capstone (Capstone)

and

WIL units - 1 credit point unit, chosen from::

MWL305Business for Social Impact

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

MWL319International Consultancy Experience

or

an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

Please note:

~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Online mode.

Entrepreneurship and Innovation

Campuses

Burwood (Melbourne), Online

Note: Waterfront students may complete this major at Burwood or Online. Please check with a Student Adviser to assess eligibility.

Unit set code

MJ-M32514

Overview

The Entrepreneurship and Innovation major will provide skills, strategic tools, perspectives, and work integrated learning experience to prepare you for careers such as starting your own business, family-business entrepreneurs, social entrepreneurs, or to help existing organisations to launch and manage new products and enter into new markets.

Units

MMM279Creating and Managing Social Enterprises

MIS201Digital Business Analysis

MMM276Design Thinking

MMK280Brand Management

MIS398Project Management

MMM306Global Strategy and International Management

plus

MMM315Business Management Capstone (Capstone)

and

WIL units - 1 credit point unit, chosen from:

MWL305Business for Social Impact

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

MWL319International Consultancy Experience

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

Sustainability and Development

Campuses

Burwood (Melbourne), Online

Note: Waterfront students may complete this major at Burwood or Online. Please check with a Student Adviser to assess eligibility.

Unit set code

MJ-M32520

Overview

Australia, along with other countries of the world, is bracing for a new normal involving harsher and frequent weather uncertainties with unpredictable costs. The Sustainability and Development major is built on this broad theme with opportunities for students to gain a practical understanding of the interactions between the economy and the environment, and how to propose solutions and approaches that can facilitate a sustainable co-existence of both.

Units

SLE121Environmental Sustainability

MAE233Business and Climate Change

MAE208Growth Inequality and Conflict

MAE305Energy, Environment and Sustainability

MAE341Global Challenges in Business and Policy: Food, Water and Climate

plus

MMM315Business Management Capstone (Capstone)

and one credit point unit chose from:

MAA267Enterprise Value Creation: Sustainability and Integrated Reporting

AIP245Environmental Politics

plus one credit point unit chosen from:

MWL305Business for Social Impact

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

MWL319International Consultancy Experience

SLE308Policy Instruments for Sustainability

~Waterfront (Geelong) campus students note units within the Sustainability and Development major can only be studied online.

People Management

Campuses

Burwood (Melbourne), Waterfront (Geelong), Online

Please check each unit for campus availability as unit enrolment modes may change.

Unit set code

MJ-M32516

Overview

An understanding of how to manage human resources is critical for all managers. This major provides skills and understanding of the critical dimensions required to successfully manage people. Students develop an understanding of strategic human resource management, human resource development, organisational behaviour and change management. In addition, the major also provides skills in workplace counselling and negotiation as well as an understanding of employment relations.

Professional recognition

This major is accredited by the Australian Human Resources Institute (AHRI).

Units

MMH230Fundamentals of Human Resource Management

MMH232Human Resource Development

MMH250Workplace Conflict Resolution

MMH349Employment Relations

MMH356Change Management

MMM240Organisational Behaviour

plus

MMM315Business Management Capstone (Capstone)

and

WIL units - 1 credit point unit, chosen from:

MWL305Business for Social Impact

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

MWL319International Consultancy Experience

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

Retail and Supply Chain Management

Campuses

Burwood (Melbourne), Online

Note: Waterfront students may complete this major at Burwood or Online. Please check with a Student Adviser to assess eligibility.

Unit set code

MJ-M32519

Overview

Retail managers for the 21st century understand the retail process from sourcing through to retail, brand management and evaluating consumers. The field of retailing is still growing but the impact of worldwide competition and short product life cycles makes retailing a challenging and dynamic field that needs retail practitioners who can operate in this volatile environment.

Units

MMK217Retail Management

MMK251Services Marketing

MIS171Business Analytics

MMK280Brand Management

MMK317Advanced Retail Management

MIS313Strategic Supply Chain Management

plus

MMM315Business Management Capstone (Capstone)

and

WIL units - 1 credit point unit, chosen from:

MWL305Business for Social Impact

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

MWL319International Consultancy Experience

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

Recruitment and Talent Acquisition

Campuses

Burwood (Melbourne), Online, Waterfront (Geelong)

Please check each unit for campus availability as unit enrolment modes may change.

Unit set code

MJ-M32521*

Overview

Recruitment and Talent Acquisition caters to growing job market. It will build the knowledge and skills of students to increase their employability options as a Deakin graduate. In addition, this major has been co-designed with industry, namely the Recruitment, Consulting and Staffing Association (RCSA) to meet a growing need in the market:

Units

MMH231Human Resource Practice

MMH250Workplace Conflict Resolution

MMK280Brand Management

MMH235Recruitment and Talent Acquisition

MMH360Human Resources Technology

MWL318Internship

MMH349Employment Relations

MMM315Business Management Capstone (Capstone)

*For international students undertaking the Recruitment and Talent Acquisition major at the Waterfront campus: Students may need their enrolment mapped with a Student Adviser or may need to take units at Burwood to meet visa requirements.

Details of minor sequences

Business Analytics

Campuses

Burwood (Melbourne), Waterfront (Geelong)*, Online

Unit set code

MN-M30011^

Aim:

This minor will provide students with the fundamentals of business analytics and data management, including Business Intelligence, database management skills and predictive modelling of data.

Units

MIS171Business Analytics

plus 3 units from:

MIS202Managing Data and Information

MIS271Business Intelligence and Data Warehousing

MIS272Predictive Analytics

MIS384Marketing Analytics

*Please note: Waterfront (Geelong) students will be required to undertake units in Online mode.

^ Students undertaking the Business Analytics major (MJ-M30036) cannot undertake the minor in Business Analytics.

Economics

Campuses

Burwood (Melbourne), Waterfront (Geelong), Online

Unit set code

MN-M30006^

Aim:

This minor will complement any major and enhances employability by facilitating a broad and practical understanding of the impact of market forces, the role of incentives in shaping individual behaviour, monetary and fiscal policy, and economic and business strategies at local, national and international levels. Students also have the option to explore the economics of current policy challenges related to macroeconomic management, energy and the environment and health and demographics. Students can customise and choose from a set of units to focus on discipline sub-fields of interest to them while furthering their economics knowledge.

Units

Must complete either:

MAE101Economic Principles

MAE120Money, Growth and the Economy

plus any 3 units from:

MAE201Competition and Industry

MAT203/MAE203The Global Economy *

MAE214Economic Strategy for Business

MAE215Behavioural Economics for Business and Policy

MAE302Macroeconomics of Open Economies

MAE304Labour and Health Economics

MAE305Energy, Environment and Sustainability

MAE312National Economic Policy

*MAT203 denotes Study Tour version of the unit

^ Students undertaking the Economics major (MJ-M30043) cannot undertake the minor in Economics.

^ Continuing students undertaking the International Trade major (MJ-M30037) cannot undertake the minor in Economics.

International Trade

Campuses

Burwood (Melbourne), Waterfront (Geelong)*, Online

Unit set code

MN-M30007^

Aim:

This minor will equip students with the knowledge and tools to tackle important questions facing the global economy. The minor explores the fundamental drivers behind the growth in global trade and prosperity, including the role of Government, the Reserve Bank and Treasury as well as the contentious nature of globalisation and inequality. The minor can complement any major and facilitate a sound understanding of the internationally interconnected and competitive economic environment within which firms and businesses operate.

Units

Must complete either:

MAE120Money, Growth and the Economy

MAT203/MAE203The Global Economy #


plus, must complete:

MAE213International Trade


plus, any two units from:

MAE208Growth Inequality and Conflict

MAE302Macroeconomics of Open Economies ~

MAE341Global Challenges in Business and Policy: Food, Water and Climate ~

#MAT coded unit denotes Study Version of the unit

*Please note: Waterfront (Geelong) students will be required to undertake units in Online mode.

~Unit previously coded/titled MAE308 Contemporary Issues In Trade and Development

^ Students undertaking the International Trade major (MJ-M30037) cannot undertake the minor in International Trade.

Marketing

Campuses

Burwood (Melbourne), Waterfront (Geelong), Online

Unit set code

MN-M30008^

Aim:

This minor focusses on developing discipline knowledge and industry-relevant practices in marketing. There is a strong focus on industry-relevant insights, the latest marketing practices, future market trends and strategy development in an ever-changing business landscape. The knowledge and skills developed within the marketing minor are complementary to anyone looking to better understand drivers to successful business outcomes.

Units

MMK101Marketing Fundamentals

plus 3 units from:

MMK251Services Marketing

MMK266Consumer Behaviour

MMK295Integrated Marketing Communications in the Digital Age

MMK368Business Marketing

^ Students undertaking the Marketing major (MJ-M30040) cannot undertake the minor in Marketing.

Other course information

Course duration

Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Further information

Student Central can help you with course planning, choosing the right units and explaining course rules and requirements.

Other learning experiences

This course includes the option of other learning experiences (ie an approved international learning experience)