Bachelor of Business

2020 Deakin University Handbook

Year

2020 course information

Award granted Bachelor of Business
Course Map

These course maps are for new students commencing from Trimester 1 2020:

Burwood

Non-Major Specific

Project Management Major

Waterfront/Cloud Campus

Non-Major Specific

Project Management Major

These course maps are for new students commencing from Trimester 2 2020:

Burwood

Non-Major Specific

Project Management Major

Waterfront/Cloud Campus

Non-Major Specific

Project Management Major

 

Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central.

CampusOffered at Burwood (Melbourne), Waterfront (Geelong)
Cloud CampusYes
Duration3 years full-time or part-time equivalent
CRICOS course code095262C
Deakin course codeM325
Approval statusThis course is approved by the University under the Higher Education Standards Framework.
Australian Qualifications Framework (AQF) recognitionThe award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

For students who have commenced before Trimester 1 2020, please refer to the handbook archives.

Course sub-headings

Course overview

Deakin’s Bachelor of Business is a contemporary, career and personal development-focused course. Whether it’s preparing for the nuances of international business relationships through our Global Mindset and Citizenship unit or learning the challenges and opportunities of business ownership in entrepreneurship and innovation, you’ll develop the skills and experience you need to succeed in the business world.

Why not graduate career ready, with the skills and industry experience for the job you want?

Deakin’s Bachelor of Business enables you to learn through practical experiences – not just theory. By developing your skills through experiential learning, you’ll be equipped to become a business leader of tomorrow.

Tailor the course to your interests and career goals, choosing from the following majors:

  • business and digital communication
  • entrepreneurship and innovation
  • event management
  • people management
  • organisational psychology
  • project management
  • retail and supply chain management

This general business course equips you to work in any sector, from health to retail, marketing to public relations. If you’ve got an entrepreneurial flair, you’ll build the skills and experience you need to get your own business up and running.

Through Deakin Business School’s work-integrated learning opportunities you gain work experience and credit towards your degree. This practical experience can make all the difference when you’re applying for jobs after graduation. Our curriculum is complemented by a range of experiential learning opportunities including:

  • mentoring
  • volunteering
  • consulting
  • internships. 

International experiences across Asia, Europe or North America will help improve your global employability, developing skills in teamwork and intercultural communication. Choose from:

  •  overseas internships
  •  study tours
  •  exchange programs.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Professional recognition

Deakin Business School is accredited by AACSB International, the longest-serving global accrediting body for business schools in the world. Only 5% of business schools worldwide are AACSB accredited.

Career opportunities

The Bachelor of Business can lead to a variety of careers in Australia and overseas, including:

  • business analyst
  • business development manager
  • business operations manager
  • customer relations manager
  • events manager
  • procurement manager
  • product manager
  • project manager
  • retail manager
  • small business owner.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities

Evaluate, analyse and apply business theory and practice for real world business problems.

Communication

Communicate in a coherent manner using a variety of platforms for a range of purposes and audiences.

Digital literacy

Use a range of digitally based technologies to communicate and create solutions to business issues

Critical thinking

Evaluate information, exercise and express sound judgement, ideas and reflection in relation to a range of business issues.

Problem solving

Create solutions to a diverse range of authentic business challenges and problems.

Self-management

Manage independent work and study, reflect on own performance, take personal responsibility for actions, and plan for future development needs.

Teamwork

Interact and collaborate with others from a range of disciplines and backgrounds.

Global citizenship

Engage and apply business knowledge in different environments and contexts reflecting social, sustainability, ethical, economic and global perspectives.

 

Course rules

To complete the Bachelor of Business, students must attain a total of 24 credit points. The 24 credit points include 10 credit points of core units, 8 credit points of units from a major and 6 credit points of elective units (you may choose to undertake a 4 credit point minor from a specified list) plus completion of the compulsory 0-credit point unit, MAI010 Academic Integrity. Most units (think of units as 'subjects') are equal to 1 credit point.  Most students choose to study 4 units per trimester, and usually undertake 2 trimesters each year.

To complete the course you must include:-

  • completion of MAI010 Academic Integrity (0-credit-point compulsory unit)
  • 10 credit points of core units (7 credit points of foundation units, 3 credit points of Personal Skills units)
  • one 8 credit point Bachelor of Business major
  • 6 credit points of elective units^
  • Level 1 - no more than 10 credit points
  • Level 3 - at least 6 credit points (4 must be Business and Law undergraduate units)

^which may include a 4 credit point minor selected from a specified list

Major sequences

Refer to the details of each major sequence for availability.

All students in the Bachelor of Business are required to complete one major sequence chosen from the following:

Minor sequences

All students in the Bachelor of Business have the option to complete a minor sequence  chosen from the following:

Course structure

Core Units

Seven credit points of Foundation units:

MAA104Financial Literacy

MAE203The Global Economy

MIS203Making Sense of Information

MMK101Marketing Fundamentals

MMM132Management

MMM241Entrepreneurship and Innovation

MMM267Business Logistics

Plus three credit points of Personal Skills units:

MMM111Intrapersonal Skills

MMM211Team Dynamics

MMM311Global Mindset and Citizenship

Course structure

Elective units

Students must complete six credit points of elective units (which may include a 4 credit point minor) or a combination of units chosen by the student (provided pre-requisites can be met).

Course structure

Compulsory 0-credit point unit

To be completed in the first trimester of study:-

MAI010Academic Integrity

Work experience

Elective units may provide the opportunity for Work Integrated Learning experiences.

More information: WIL Programs

Details of major sequences

Event Management

Campuses

Burwood (Melbourne), Cloud (online), Waterfront (Geelong)~


Unit set code

MJ-M32515


Overview

Events are a feature of modern life. They are used to make cities and regions distinctive; mark milestones in our lives and families; promote products, companies and organisations; enable learning, professional development and networking; and celebrate our culture and identity. Not surprisingly, event management is a growing area of work that incorporates diverse fields such as business, government, education and the community sector.

The work of event managers is dynamic and challenging. They design events that appeal to diverse audiences, ensure the safety of participants, manage diverse stakeholders, limit the environmental impact of their activity, and deliver events on time and to budget. Event management is both a growing and evolving area of management practice. Underpinning this work are complex skills and knowledge involving design, marketing, communication, innovation and planning.

This major sequence draws together Bachelor of Management students’ learning within the context of the design, planning, organisation and operation of an event. Event management practice is used to enable students’ to apply and develop their management knowledge, understanding and skills. It also encourages students to consider management practice in diverse fields and contexts, and understand the innovative and dynamic role of managers.


Career Outcomes

Event management is a growing area of work, practiced in diverse sectors and industries. Event managers are employed by business, government, education and not-for-profit organisations. This work is undertaken by staff working in marketing, public relations, fundraising, professional development, human resources, economic development, tourism, sport, community development and the arts. Event management work includes a range of team member, manager and consultancy roles.


Units

MIS398Project Management

MMK251Services Marketing

MMM312Event Management

MMH232Human Resource Development

MMM276Design Thinking

MIS362Social Media Analytics and Data Driven Innovation

<

plus

MMM315Business Management Capstone

and

WIL units - 1 credit point unit, chosen from:

MWL315Industry Based Learning

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

~ Waterfront (Geelong) students will undertake some units of study in the Cloud (online).


 

Details of major sequences

Retail and Supply Chain Management

Campuses

Burwood (Melbourne), Cloud (online), Waterfront (Geelong)~


Unit set code

MJ-M32519


Overview

Retail managers for the 21st century understand the retail process from sourcing through to retail, brand management and evaluating consumers. The field of retailing is still growing but the impact of worldwide competition and short product life cycles makes retailing a challenging and dynamic field that needs retail practitioners who can operate in this volatile environment.


 Units

MMK217Retail Management ~

MMK251Services Marketing

MMK266Consumer Behaviour

MMK280Brand Management

MMK317Advanced Retail Management ~

MIS313Strategic Supply Chain Management ~

plus

MMM315Business Management Capstone

and

WIL units - 1 credit point unit, chosen from:

MWL315Industry Based Learning

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

~ Waterfront (Geelong) students will be required to undertake some units of study in the Cloud (online) mode.


 

Details of major sequences

People Management

Campuses

Burwood (Melbourne), Waterfront (Geelong), Cloud (online)


Unit set code

MJ-M32516


Overview

An understanding of how to manage human resources is critical for all managers. This major provides skills and understanding of the critical dimensions required to successfully manage people.  Students develop an understanding of strategic human resource management, human resource development, organisational behaviour and change management. In addition, the major also provides skills in workplace counselling and negotiation as well as an understanding of employment relations. 


Units

MMH230Fundamentals of Human Resource Management

MMH232Human Resource Development

MMH250Workplace Counselling and Negotiation

MMH349Employment Relations

MMH356Change Management

MMM240Organisational Behaviour

plus

MMM315Business Management Capstone

and

WIL units - 1 credit point unit, chosen from:

MWL315Industry Based Learning

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)


 

Details of major sequences

Entrepreneurship and Innovation

Campuses

Burwood (Melbourne), Cloud (online), Waterfront (Geelong)~


Unit set code

MJ-M32514


Overview

The Entrepreneurship and Innovation major will provide skills, strategic tools, perspectives, and work integrated learning experience to prepare you for careers such as starting your own business, family-business entrepreneurs, social entrepreneurs, or to help existing organizations to launch and manage new products and enter into new markets.


 

Units

MMM279Creating and Managing Social Enterprises

MIS201Business Requirements Analysis

MMM276Design Thinking

MMK280Brand Management

MIS398Project Management

MMM306Global Strategy and International Management

plus

MMM315Business Management Capstone

and

WIL units - 1 credit point unit, chosen from:

MWL315Industry Based Learning

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

~ Waterfront (Geelong) students will be required undertake some units of study in the Cloud (online) mode.


 

Details of major sequences

Business and Digital Communications

Campuses

Burwood (Melbourne), Cloud (online), Waterfront (Geelong)~


Unit set code

MJ-M32513


Overview

Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.


 Units

ALM101Making Social Media

ALR104Strategic Communication and Writing

ACC303Communication Research Practices

ALA302Transmedia Storytelling

MMK280Brand Management

MMK295Integrated Marketing Communications in the Digital Age

plus

MMM315Business Management Capstone

and

WIL units - 1 credit point unit, chosen from::

MWL315Industry Based Learning

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

or

an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

Please note:

~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Cloud (online) mode.

 

Details of major sequences

Project Management

Campuses

Burwood (Melbourne), Waterfront (Geelong)*, Cloud (online)


Unit set code

MJ-M32517


Overview

Project management is a growing, dynamic profession that involves planning, coordinating, costing and evaluating projects of all sizes, as well as managing the people and risks involved. In a globalised economy project management is central to develop and deliver new products, services and infrastructure as well as implement new techniques and processes to facilitate change. Project management studies at Deakin are based on key project management methodologies to provide a holistic viewpoint with the aim to deliver generic project management skills that can be applied across most sectors and industries.


Career outcomes

The purpose of the Project Management major is to improve business and project management competencies, to provide students with professional development opportunities as project management practitioners, and to enhance the prospect for continued advancement in the chosen industry or sector.


Professional Recognition

AIPM is the professional accreditation in Australia – which can be explored as a student, affiliate membership – with the onus on the student to continue to gain experience to move to a full membership. It does take certain level of experience and continuous learning/certifications/professional development, post the degree and five years’ work experience to be able to attain an associate or full membership. Our understanding currently is that many organisations/work places are willing to support continuous learning today – for graduates to attain full memberships, while gaining work experience. Another option is the PMI (global- also has a Melbourne Chapter) offers student memberships – which is also recognised globally. The student membership can be offered, however, again the onus to continue gaining experience to next level and further certifications are left to students after graduation.   The School may offer further training and units for accreditation in a Masters level degree, following the review of our Masters programs.


Units

MIS171Business Analytics

MIS201Business Requirements Analysis

MMM276Design Thinking ^

MIS398Project Management

MIT399/MIS399Applied Business Project

MMH356Change Management

plus

MMM315Business Management Capstone

and

WIL units - 1 credit point unit, chosen from:

MWL315Industry Based Learning

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

~ Waterfront (Geelong) students will be required to undertake some units of study in the Cloud (online) mode.


 

Details of major sequences

Organisational Psychology

Campuses

Burwood (Melbourne), Waterfront (Geelong)^, Cloud (online)


Unit set code

MJ-M32518


Overview

Psychology is concerned with understanding human personality, behaviours, emotions, underlying mental processes and the factors that lead people to differ in the way they think and behave. In the Psychology major sequence you will be exposed to a contemporary integrative approach to psychology and human relationships, one that recognises the importance of, and interrelationships between personality, culture, and cognition, as well as the psychological functions and dysfunctions that shape behaviour in the real world.


Units

HPS111Psychology A: Fundamentals of Human Behaviour

HPS121Psychology B: Individual and Social Development

HPS203The Human Mind

HPS204Human Social Behaviour

HPS307Personality

HPS308Psychopathology

plus

MMM315Business Management Capstone

and

WIL units - 1 credit point unit, chosen from:

MWL315Industry Based Learning

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

~ Waterfront (Geelong) students will be requred to undertake most units of study at Waurn Ponds (Geelong) campus.


 


 

Further information

Student Services Network (Faculty of Business and Law)
Tel 03 9244 6555
Email buslaw@deakin.edu.au

Other learning experiences

This course includes the option of other learning experiences (ie an approved international learning experience)