Bachelor of Business
2025 Deakin University Handbook
Year | 2026 course information |
---|---|
Award granted | Bachelor of Business |
Deakin course code | M325 |
Course Credit Points | 24 |
Course version | 3 |
Faculty | |
Course Information | For students who commenced from 2020 onwards |
Campus | Offered at Burwood (Melbourne), Waterfront (Geelong), Online |
Duration | 3 years full-time or part-time equivalent |
Course Map - enrolment planning tool | This course map is for new students commencing from Trimester 1 2026 Course maps for commencement in previous years are available on the Course Maps webpage or please contact a Student Adviser in Student Central. |
CRICOS code | 095262C Burwood (Melbourne), Waterfront (Geelong) |
Australian Qualifications Framework (AQF) recognition | The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7 |
Supplementary Information | Not all major sequences are available via Campus study at Waterfront. Students undertaking units in major sequences that are not available in Campus mode may enrol in units offered in online mode. |
Course sub-headings
- Course overview
- Indicative student workload
- Professional recognition
- Career opportunities
- Participation requirements
- Mandatory student checks
- Course Learning Outcomes
- Course rules
- Majors
- Minors
- Course structure
- Work experience
- Details of major sequences
- Details of minor sequences
- Other learning experiences
- Fees and charges
Course overview
Study Deakin’s Bachelor of Business, ranked in the top 3 business schools in Victoria, and gain the practical skills to manage people, lead projects and drive innovation across industries. This versatile degree prepares you to succeed in today’s changing business world. Develop entrepreneurial thinking, understand people and organisations, and build your confidence to solve real world challenges. You will learn by doing, with access to industry placements, business consultancy clinics and applied projects.
Whether you are launching a side hustle, leading others or changing careers, this degree equips you with the personal and professional capabilities employers value – including communication, teamwork, and data-informed decision making. Designed to be practical and accessible, the course empowers creative thinkers, future leaders and career builders to make an impact.
Want to graduate career-ready, with the skills and industry experience for the job you want?
In the Bachelor of Business, we foster an entrepreneurial mindset, encouraging you to approach problems with creativity, innovation and a focus on practical solutions. The course is designed to reflect emerging growth areas, enabling you to tailor your studies to career goals across industries. Majors are grounded in enterprise and leadership development and have been shaped by industry demand.: Tailor the course to your interests and ambitions by choosing from majors including:
- business and digital communication
- entrepreneurship and innovation
- event management
- people management
- organisational psychology
- project management
- recruitment and talent acquisition
- retail and supply chain management
- sustainability and development.
Whichever path you choose, you will graduate with practical experience, team and leadership capabilities that employers value. Through Deakin Business School’s integrated learning options, you will engage with real industry projects for course credit, building the skills to lead and manage in professional environments.
You will also benefit from a wide range of experiential learning opportunities such as:
- mentoring
- volunteering
- consulting
- internships
- local and international business competitions
- student clubs and societies
*AFR BOSS Best Business Schools 2025
Indicative student workload
You can expect to participate in a range of teaching activities each week. This could include lectures, seminars, online interactions, or professional experiences for Work Integrated Learning (WIL) units. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Professional recognition
Deakin Business School holds the prestigious and globally recognised AACSB and EQUIS accreditations, which attest to quality, academic and professional excellence, ongoing improvement, innovation and graduate employability.
Career opportunities
Deakin is the #1 Victorian university for graduate employment. A Bachelor of Business from Deakin can lead to a variety of careers in Australia and overseas, including:
- business entrepreneur
- business analyst
- business development manager
- digital communications manager
- human resource manager
- retail manager
- employee recruitment consultant
- project manager
- purchasing and logistics manager
- sustainability manager.
Participation requirements
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Placement can occur at any time, including during standard holiday breaks. Learn about key dates at Deakin.Reasonable adjustments to participation and other course requirements will be made for students with a disability. More information available at Disability support services.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Course Learning Outcomes
Deakin Graduate Learning Outcomes | Course Learning Outcomes |
---|---|
Discipline-specific knowledge and capabilities | Evaluate, analyse and apply business theory and practice for real world business problems. |
Communication | Communicate in a coherent manner using a variety of platforms for a range of purposes and audiences. |
Digital literacy | Use a range of digitally based technologies to communicate and create solutions to business issues. |
Critical thinking | Evaluate information, exercise and express sound judgement, ideas and reflection in relation to a range of business issues. |
Problem solving | Create solutions to a diverse range of authentic business challenges and problems. |
Self-management | Manage independent work and study, reflect on own performance, take personal responsibility for actions, and plan for future development needs. |
Teamwork | Interact and collaborate with others from a range of disciplines and backgrounds. |
Global citizenship | Engage and apply business knowledge in different environments and contexts reflecting social, sustainability, ethical, economic and global perspectives. |
Course rules
To complete the Bachelor of Business students must pass 24 credit points and meet the following course rules to be eligible to graduate:
- DAI001 Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period
- 10 credit points of core units
- 1 major (8 credit points)
- 6 credit points of open elective units
- a maximum of 10 credit points at level 1
- a minimum of 6 credit points at level 3 (4 must be Business and Law undergraduate units)
Students are required to meet the University's academic progress and conduct requirements. See the enrolment codes and terminology to help make sense of the University’s vocabulary.
Majors
Refer to the details of each major sequence for availability.
All students in the Bachelor of Business are required to complete one major sequence chosen from the following:
- business and digital communications
- entrepreneurship and innovation
- event management
- organisational psychology
- people management
- project management
- recruitment and talent acquisition
- retail and supply chain management
- sustainability and development
Minors
All students in the Bachelor of Business have the option to complete a minor sequence chosen from the following:
- business analytics
- economics
- international trade
- marketing
- finance*
- taxation regulation*
- wealth management*
*For continuing students only
Course structure
Compulsory 0-credit point module
To be completed in the first trimester of study:-
DAI001 | Academic Integrity and Respect at Deakin |
Core Units
Seven credit points of Foundation units:
MAA104 | Financial Literacy |
MAE120 | Money, Growth and the Economy |
MIS203 | Managing Information in the Digital Age |
MMK101 | Marketing Fundamentals |
MMM132 | Management |
MMM241 | Entrepreneurship and Innovation |
MMM267 | Business Logistics |
Plus three credit points of Personal Skills units:
MMM111 | Managing Self and Others |
MMM211 | Team Dynamics |
MMM311 | Global Mindset and Citizenship |
Open elective units (and optional minor sequences)
Students must complete six credit points of open elective units (which may include a 4 credit point minor) or a combination of units chosen by the student (provided pre-requisites can be met).
Optional minor sequences:
Work experience
This course provides students the opportunity to complete one or more work integrated learning units.
Explore Business and Law WIL opportunities.
International Students:
This course includes Work Integrated Learning (WIL) formally registered as part of the course on the CRICOS register. The total work integrated learning hours will differ depending on the WIL unit you choose. For more information about WIL hours, please check the unit information in the handbook or the unit guide.
For information about how WIL units may impact student visa holder work rights, please visit Home Affairs. See 8105 Work limitation.
Details of major sequences
Event management
Campuses
Burwood (Melbourne), Online
Note: Waterfront students may complete this major at Burwood or Online. Please check with a Student Adviser to assess eligibility.
Unit set code
MJ-M32515
Overview
Events are a feature of modern life. They are used to make cities and regions distinctive; mark milestones in our lives and families; promote products, companies and organisations; enable learning, professional development and networking; and celebrate our culture and identity. Not surprisingly, event management is a growing area of work that incorporates diverse fields such as business, government, education and the community sector.
The work of event managers is dynamic and challenging. They design events that appeal to diverse audiences, ensure the safety of participants, manage diverse stakeholders, limit the environmental impact of their activity, and deliver events on time and to budget. Event management is both a growing and evolving area of management practice. Underpinning this work are complex skills and knowledge involving design, marketing, communication, innovation and planning.
This major sequence draws together Bachelor of Management students’ learning within the context of the design, planning, organisation and operation of an event. Event management practice is used to enable students to apply and develop their management knowledge, understanding and skills. It also encourages students to consider management practice in diverse fields and contexts and understand the innovative and dynamic role of managers.
Career Outcomes
Event management is a growing area of work, practiced in diverse sectors and industries. Event managers are employed by business, government, education and not-for-profit organisations. This work is undertaken by staff working in marketing, public relations, fundraising, professional development, human resources, economic development, tourism, sport, community development and the arts. Event management work includes a range of team member, manager and consultancy roles.
Units
MIS398 | Project Management |
MMK251 | Services Marketing |
MMM312 | Event Management |
MMH232 | Human Resource Development |
MMM276 | Design Thinking |
MIS362 | Social Media Analytics and Data Driven Innovation |
plus
MMM315 | Business Management Capstone (Capstone) |
and
WIL units - 1 credit point unit, chosen from:
MWL305 | Business for Social Impact |
MWL316 | Consultancy Experience |
MWL317 | Entrepreneurship Experience |
MWL318 | Internship |
MWL319 | International Consultancy Experience |
or an approved 1 credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
Organisational psychology
Campuses
Burwood (Melbourne), Waterfront (Geelong)^, Online
Please check each unit for campus availability as unit enrolment modes may change.
Unit set code
MJ-M32518
Overview
Psychology is concerned with understanding human personality, behaviours, emotions, underlying mental processes and the factors that lead people to differ in the way they think and behave. In the Psychology major sequence you will be exposed to a contemporary integrative approach to psychology and human relationships, one that recognises the importance of, and interrelationships between personality, culture, and cognition, as well as the psychological functions and dysfunctions that shape behaviour in the real world.
Units
HPS111 | Introduction to Psychology: Human Behaviour |
HPS121 | Introduction to Psychology: Individual and Social Development |
HPS203 | Cognitive Psychology |
HPS204 | Social Psychology |
HPS307 | Personality Psychology |
HPS308 | Psychopathology |
plus
MMM315 | Business Management Capstone (Capstone) |
and
WIL units - 1 credit point unit, chosen from:
MWL305 | Business for Social Impact |
MWL316 | Consultancy Experience |
MWL317 | Entrepreneurship Experience |
MWL318 | Internship |
MWL319 | International Consultancy Experience |
or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
~ Waterfront (Geelong) students will be required to undertake most units of study at Waurn Ponds (Geelong) campus.
Project management
Campuses
Burwood (Melbourne), Online
Note: Waterfront students may complete this major at Burwood or Online. Please check with a Student Adviser to assess eligibility.
Unit set code
MJ-M32517
Overview
Project management is a growing, dynamic profession that involves planning, coordinating, costing and evaluating projects of all sizes, as well as managing the people and risks involved. In a globalised economy project management is central to develop and deliver new products, services and infrastructure as well as implement new techniques and processes to facilitate change. Project management studies at Deakin are based on key project management methodologies to provide a holistic viewpoint with the aim to deliver generic project management skills that can be applied across most sectors and industries.
Career outcomes
The purpose of the Project Management major is to improve business and project management competencies, to provide students with professional development opportunities as project management practitioners, and to enhance the prospect for continued advancement in the chosen industry or sector.
Professional Recognition
AIPM is the professional accreditation in Australia – which can be explored as a student, affiliate membership – with the onus on the student to continue to gain experience to move to a full membership. It does take certain level of experience and continuous learning/certifications/professional development, post the degree and five years’ work experience to be able to attain an associate or full membership. Our understanding currently is that many organisations/work places are willing to support continuous learning today – for graduates to attain full memberships, while gaining work experience. Another option is the PMI (global- also has a Melbourne Chapter) offers student memberships – which is also recognised globally. The student membership can be offered, however, again the onus to continue gaining experience to next level and further certifications are left to students after graduation. The School may offer further training and units for accreditation in a Masters level degree, following the review of our Masters programs.
Units
MIS171 | Business Analytics |
MIS201 | Digital Business Analysis |
MMM276 | Design Thinking ^ |
MIS398 | Project Management |
MIT399/MIS399 | Applied Business Project |
MMH356 | Change Management |
plus
MMM315 | Business Management Capstone (Capstone) |
and
WIL units - 1 credit point unit, chosen from:
MWL305 | Business for Social Impact |
MWL316 | Consultancy Experience |
MWL317 | Entrepreneurship Experience |
MWL318 | Internship |
MWL319 | International Consultancy Experience |
or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
Business and digital communications
Campuses
Burwood (Melbourne), Online, Waterfront (Geelong)~
Please check each unit for campus availability as unit enrolment modes may change.
Unit set code
MJ-M32513
Overview
Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.
Units
ALM101 | Making Social Media |
ALM216 | Social Media Strategy |
ALM302 | Digital Media Entrepreneurship |
ALA302 | Transmedia Storytelling for Brands |
MMK280 | Brand Management |
MMK295 | Integrated Marketing Communications in the Digital Age |
plus
MMM315 | Business Management Capstone (Capstone) |
and
WIL units - 1 credit point unit, chosen from::
MWL305 | Business for Social Impact |
MWL316 | Consultancy Experience |
MWL317 | Entrepreneurship Experience |
MWL318 | Internship |
MWL319 | International Consultancy Experience |
or
an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
Please note:
~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Online mode.
Entrepreneurship and innovation
Campuses
Burwood (Melbourne), Online
Note: Waterfront students may complete this major at Burwood or Online. Please check with a Student Adviser to assess eligibility.
Unit set code
MJ-M32514
Overview
The Entrepreneurship and Innovation major will provide skills, strategic tools, perspectives, and work integrated learning experience to prepare you for careers such as starting your own business, family-business entrepreneurs, social entrepreneurs, or to help existing organisations to launch and manage new products and enter into new markets.
Units
MMM279 | Creating and Managing Social Enterprises |
MIS201 | Digital Business Analysis |
MMM276 | Design Thinking |
MMK280 | Brand Management |
MIS398 | Project Management |
MMM306 | Global Strategy and International Management |
plus
MMM315 | Business Management Capstone (Capstone) |
and
WIL units - 1 credit point unit, chosen from:
MWL305 | Business for Social Impact |
MWL316 | Consultancy Experience |
MWL317 | Entrepreneurship Experience |
MWL318 | Internship |
MWL319 | International Consultancy Experience |
or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
Sustainability and development
Campuses
Burwood (Melbourne), Online
Note: Waterfront students may complete this major at Burwood or Online. Please check with a Student Adviser to assess eligibility.
Unit set code
MJ-M32520
Overview
Australia, along with other countries of the world, is bracing for a new normal involving harsher and frequent weather uncertainties with unpredictable costs. The Sustainability and Development major is built on this broad theme with opportunities for students to gain a practical understanding of the interactions between the economy and the environment, and how to propose solutions and approaches that can facilitate a sustainable co-existence of both.
Units
SLE121 | Environmental Sustainability |
MAE233 | Business and Climate Change |
MAE208 | Growth Inequality and Conflict |
MAE305 | Energy, Environment and Sustainability |
MAE341 | Global Challenges in Business and Policy: Food, Water and Climate |
plus
MMM315 | Business Management Capstone (Capstone) |
and one credit point unit chose from:
MAA267 | Enterprise Value Creation: Sustainability and Integrated Reporting |
AIP245 | Environmental Politics |
plus one credit point unit chosen from:
MWL305 | Business for Social Impact |
MWL316 | Consultancy Experience |
MWL317 | Entrepreneurship Experience |
MWL318 | Internship |
MWL319 | International Consultancy Experience |
SLE308 | Policy Instruments for Sustainability |
~Waterfront (Geelong) campus students note units within the Sustainability and Development major can only be studied online.
People management
Campuses
Burwood (Melbourne), Waterfront (Geelong), Online
Please check each unit for campus availability as unit enrolment modes may change.
Unit set code
MJ-M32516
Overview
An understanding of how to manage human resources is critical for all managers. This major provides skills and understanding of the critical dimensions required to successfully manage people. Students develop an understanding of strategic human resource management, human resource development, organisational behaviour and change management. In addition, the major also provides skills in workplace counselling and negotiation as well as an understanding of employment relations.
Professional recognition
This major is accredited by the Australian Human Resources Institute (AHRI).
Units
MMH230 | Fundamentals of Human Resource Management |
MMH232 | Human Resource Development |
MMH250 | Workplace Conflict Resolution |
MMH349 | Employment Relations |
MMH356 | Change Management |
MMM240 | Organisational Behaviour |
plus
MMM315 | Business Management Capstone (Capstone) |
and
WIL units - 1 credit point unit, chosen from:
MWL305 | Business for Social Impact |
MWL316 | Consultancy Experience |
MWL317 | Entrepreneurship Experience |
MWL318 | Internship |
MWL319 | International Consultancy Experience |
or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
Retail and supply chain management
Campuses
Burwood (Melbourne), Online
Note: Waterfront students may complete this major at Burwood or Online. Please check with a Student Adviser to assess eligibility.
Unit set code
MJ-M32519
Overview
Retail managers for the 21st century understand the retail process from sourcing through to retail, brand management and evaluating consumers. The field of retailing is still growing but the impact of worldwide competition and short product life cycles makes retailing a challenging and dynamic field that needs retail practitioners who can operate in this volatile environment.
Units
MMK217 | Retail Management |
MMK251 | Services Marketing |
MIS171 | Business Analytics |
MMK280 | Brand Management |
MMK317 | Advanced Retail Management |
MIS313 | Strategic Supply Chain Management |
plus
MMM315 | Business Management Capstone (Capstone) |
and
WIL units - 1 credit point unit, chosen from:
MWL305 | Business for Social Impact |
MWL316 | Consultancy Experience |
MWL317 | Entrepreneurship Experience |
MWL318 | Internship |
MWL319 | International Consultancy Experience |
or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
Recruitment and talent acquisition
Campuses
Burwood (Melbourne), Online, Waterfront (Geelong)
Please check each unit for campus availability as unit enrolment modes may change.
Unit set code
MJ-M32521*
Overview
Recruitment and Talent Acquisition caters to growing job market. It will build the knowledge and skills of students to increase their employability options as a Deakin graduate. In addition, this major has been co-designed with industry, namely the Recruitment, Consulting and Staffing Association (RCSA) to meet a growing need in the market:
Units
MMH231 | Human Resource Practice |
MMH250 | Workplace Conflict Resolution |
MMK280 | Brand Management |
MMH235 | Recruitment and Talent Acquisition |
MMH360 | Human Resources Technology |
MWL318 | Internship |
MMH349 | Employment Relations |
MMM315 | Business Management Capstone (Capstone) |
*For international students undertaking the Recruitment and Talent Acquisition major at the Waterfront campus: Students may need their enrolment mapped with a Student Adviser or may need to take units at Burwood to meet visa requirements.
Details of minor sequences
Business analytics
Campuses
Burwood (Melbourne), Waterfront (Geelong)*, Online
Unit set code
MN-M30011^
Aim:
This minor will provide students with the fundamentals of business analytics and data management, including Business Intelligence, database management skills and predictive modelling of data.
Units
MIS171 | Business Analytics |
plus 3 units from:
MIS202 | Managing Data and Information |
MIS271 | Business Intelligence and Data Warehousing |
MIS272 | Predictive Analytics |
MIS384 | Marketing Analytics |
*Please note: Waterfront (Geelong) students will be required to undertake units in Online mode.
^ Students undertaking the Business Analytics major (MJ-M30036) cannot undertake the minor in Business Analytics.
Economics
Campuses
Burwood (Melbourne), Waterfront (Geelong), Online
Unit set code
MN-M30006^
Aim:
This minor will complement any major and enhances employability by facilitating a broad and practical understanding of the impact of market forces, the role of incentives in shaping individual behaviour, monetary and fiscal policy, and economic and business strategies at local, national and international levels. Students also have the option to explore the economics of current policy challenges related to macroeconomic management, energy and the environment and health and demographics. Students can customise and choose from a set of units to focus on discipline sub-fields of interest to them while furthering their economics knowledge.
Units
Must complete either:
MAE101 | Economic Principles |
MAE120 | Money, Growth and the Economy |
plus any 3 units from:
MAE201 | Competition and Industry |
MAT203/MAE203 | The Global Economy * |
MAE214 | Business Strategy in the Digital Economy |
MAE215 | Behavioural Economics for Business and Policy |
MAE266 | Black Market Economics: Exploring the Underworld of Illicit Trade |
MAE302 | Macroeconomics of Open Economies |
MAE304 | Labour and Health Economics |
MAE305 | Energy, Environment and Sustainability |
MAE312 | National Economic Policy |
*MAT203 denotes Study Tour version of the unit
^ Students undertaking the Economics major (MJ-M30043) cannot undertake the minor in Economics.
^ Continuing students undertaking the International Trade major (MJ-M30037) cannot undertake the minor in Economics.
International trade
Campuses
Burwood (Melbourne), Waterfront (Geelong)*, Online
Unit set code
MN-M30007^
Aim:
This minor will equip students with the knowledge and tools to tackle important questions facing the global economy. The minor explores the fundamental drivers behind the growth in global trade and prosperity, including the role of Government, the Reserve Bank and Treasury as well as the contentious nature of globalisation and inequality. The minor can complement any major and facilitate a sound understanding of the internationally interconnected and competitive economic environment within which firms and businesses operate.
Units
Must complete either:
MAE120 | Money, Growth and the Economy |
MAT203/MAE203 | The Global Economy # |
plus, must complete:
MAE213 | International Trade |
plus, any two units from:
MAE208 | Growth Inequality and Conflict |
MAE302 | Macroeconomics of Open Economies ~ |
MAE341 | Global Challenges in Business and Policy: Food, Water and Climate ~ |
#MAT coded unit denotes Study Version of the unit
*Please note: Waterfront (Geelong) students will be required to undertake units in Online mode.
~Unit previously coded/titled MAE308 Contemporary Issues In Trade and Development
^ Students undertaking the International Trade major (MJ-M30037) cannot undertake the minor in International Trade.
Marketing
Campuses
Burwood (Melbourne), Waterfront (Geelong), Online
Unit set code
MN-M30008^
Aim:
This minor focusses on developing discipline knowledge and industry-relevant practices in marketing. There is a strong focus on industry-relevant insights, the latest marketing practices, future market trends and strategy development in an ever-changing business landscape. The knowledge and skills developed within the marketing minor are complementary to anyone looking to better understand drivers to successful business outcomes.
Units
MMK101 | Marketing Fundamentals |
plus 3 units from:
MMK251 | Services Marketing |
MMK266 | Consumer Behaviour |
MMK295 | Integrated Marketing Communications in the Digital Age |
MMK368 | Business Marketing |
^ Students undertaking the Marketing major (MJ-M30040) cannot undertake the minor in Marketing.
Course duration
You may be able to study available units in the optional third trimester to fast-track your degree, however your course duration may be extended if there are delays in meeting course requirements, such as completing a placement.
Other learning experiences
This course includes the option of other learning experiences (ie an approved international learning experience)
Fees and charges
Tuition fees will vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study, your study load and/or unit discipline.
Your tuition fees will increase annually at the start of each calendar year. All fees quoted are in Australian dollars ($AUD) and do not include additional costs such as textbooks, computer equipment or software, other equipment, mandatory checks, travel, consumables and other costs.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.
Further information
Contact Student Central for assistance in course planning, choosing the right units and explaining course rules and requirements. Student Central can also provide information for a wide range of services at Deakin.