Bachelor of Communication (Digital Media)

2024 Deakin University Handbook


2024 course information

Award granted Bachelor of Communication (Digital Media)
Deakin course codeA333

Faculty of Arts and Education


Offered at Burwood (Melbourne), Waurn Ponds (Geelong), Online

For students who commenced prior to 2023 only

Duration3 years full-time or part-time equivalent
CRICOS course code089296K Burwood (Melbourne), Waurn Ponds (Geelong)

The final intake to this course was in Trimester 3 2022.

Students should contact a Student Adviser in Student Central for course and enrolment information.

Further course structure information can be found in the Handbook archive.

Course sub-headings

Fees and charges

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place. For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.

Course Learning Outcomes

Deakin Graduate Learning Outcomes

Course Learning Outcomes

Discipline-specific knowledge and capabilities

Review, understand and analyse major media theories and concepts relating to digital media culture, technological innovation, research methods, and professional practices in digital industry contexts.


Develop high level communication skills to effectively engage and interact with different audiences by demonstrating the ability to merge creativity and critical thinking across various media modes.

Digital literacy

Use a range of generic and industry specific digital media technologies to address diverse communication needs for a range of audiences and to deliver creative projects, media products, and accessible presentations to diverse audiences within and outside the field.

Critical thinking

Critically and analytically evaluate media issues, debates, organisations, and industries and practices, while using sound judgement and initiative to examine assumptions underpinning available theoretical perspectives

Problem solving

Apply critical thinking and creative practice to identify and resolve practical, real-world problems that apply to professional media industry contexts.


Demonstrate independent, motivated, and self-directed learning and the ability to complete work consistently and effectively as an independent researcher and practitioner.


Collaborate in an active and productive manner as part of teams that may include people of diverse backgrounds working on media-related projects, while simultaneously maintaining personal responsibility for individual learning and contributions.

Global citizenship

Operate effectively and responsibly in a variety of social, economic, political and professional contexts, participating across a range of media platforms with an awareness of professional legal and ethical responsibilities.

Approved by Faculty Board September 2021

Course rules

To qualify for the award of Bachelor of Communication (Digital Media) a student must complete 24 credit points including:

  • 12 credit points of core units
  • 3 course electives from level 1 (List A)
  • 3 course electives from level 2/3 (List B)
  • 6 credit points of electives (at least two must be 2nd or 3rd level)
  • no more than 10 credit points at level 1
  • at least 6 credit points at level 3
  • DAI001 Academic Integrity Module (0-credit-point compulsory unit)

Course structure

Level 1

ACC100Gutenberg to Zuckerberg: Communication in Everyday Life

ALM101Making Social Media

ALM102Making Video

Level 2

ACC213Dilemmas, Defamation, Deception and Disinformation

ALM201Gamified Media

ALM202Quantified Media

ALM215Global Media [previously ALC215]

Level 3

ACC302Advertising: Desire, Consumption and the Attention Economy [together with ALM302 replaces ALC302]

ALM302Digital Media Entrepreneurship [together with ACC302 replaces ALC302]

ALM305Media Ecologies [previously ALC305]

AWL300Internship [replaces ACC320]

AWL302Your Professional Story [replaces ACC321]

ACC320 Communication Internship A: Placement [No longer available for enrolment, replacement unit AWL300]

ACC321 Communication Internship B: Career Development [No longer available for enrolment, replacement unit AWL302]

ALC302 Digital Media Entrepreneurship [2 credit points, no longer available for enrolment, replacement units ALM302 and ACC302]

Course Electives

Complete three 1 credit point units chosen from the following course electives (List A):

ADT103UX Fundamentals [replaces ACG103]

ALA101Advertising Principles and Practices

ALA102Creative Brand Communication

ALJ111Introduction to Journalism

ALJ112News Reporting

ALR103Introduction to Public Relations

ALR104Strategic Communication and Writing


IND101Introduction to Aboriginal Studies


IND102Aboriginal Australian Stories and Songlines

Complete three 1 credit point units chosen from the following course electives (List B):

ADT202Web and Interface Design [replaces ADV201]

MIS203Managing Information in the Digital Age

ACC302Advertising: Desire, Consumption and the Attention Economy

ALA302Transmedia Storytelling for Brands

ALM216Social Media Strategy [replaces ACC303]

ALR376Ethics, Persuasion and Society


IND203Caring for Country


IND301Politics of Resistance in Indigenous Australia

ACG103 Design Skills [No longer available for enrolment, replacement unit ADT103]

ACC303 Communication Research Practices [No longer available for enrolment, replacement unit ALM216]

ADV201 Web Design and Interactivity [No longer available for enrolment, replacement unit ADT202]


Complete six electives, of which at least two must be 2nd or 3rd level

We suggest students complete at least 4 units in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts. We also recommend students complete at least two more credit points from the course electives listed.