Bachelor of Arts

Strategic Advertising

Unit set code

MJ-A310029 (major)

MN-A310029 (minor)

Campuses

Burwood (Melbourne), Online

Overview

Advertising is a dynamic and creative field of practice which provides a complementary study option for students seeking a professional outcome in the Bachelor of Arts. Work on client-driven projects to plan campaigns and produce advertisements for brand promotion across traditional and digital media.

Career outcomes

account manager
advertising art director
brand specialist
copy writing
digital creative
digital marketer or media specialist
marketing communications
media researcher or planner
social media coordinator
transmedia content developers

Units

To complete a Major sequence in Strategic Advertising select eight (8) credit points as outlined below;
To complete a Minor sequence in Strategic Advertising select any four (4) credit points from below, including no more than one (1) credit point at level one, and at least one (1) credit point at level 3.

Complete 8 units from:

ALA101

Advertising Principles and Practices

ALA102

Creative Brand Communication

ACC213

Dilemmas, Defamation, Deception and Disinformation

ALA202

Copywriting and Ideation

ALA203

Integrated Brand Communication

ALM216