Bachelor of Arts

Social Media

Unit set code

MJ-A310024 (major)

MN-A310024 (minor)


Burwood (Melbourne), Waurn Ponds (Geelong), Online


Working across a range of social media platforms, you will specialise in digital content creation to engage audiences and build communities. You will combine production skills with various online storytelling forms, applying knowledge of the ethical guard rails and legal constraints that come with producing content for present day industries. Along the way, you will develop and refine your online presence and portfolio, while exploring the ways in which social media is woven into our daily lives, transforming our personal identities and how we relate to each other professionally, politically, economically, and culturally.

Career outcomes

  • Content writer
  • Social media manager
  • Social media content producer
  • Podcaster
  • Social media reporter
  • Video editor
  • Videographer


  • To complete a Major sequence in Social Media, select eight (8) credit points as outlined below;
  • To complete a Minor sequence in Social Media, select any four (4) credit points from below, including no more than one (1) credit point at level one, and at least one (1) credit point at level 3

Complete 8 units from:

ALM101Making Social Media

ALM102Making Video

ACC213Dilemmas, Defamation, Deception and Disinformation

ALJ218Podcasting and Audio Journalism

ALJ221Video Journalism

ALM201Gamified Media

ALJ330Developing a Journalism Portfolio 1

ALM302Digital Media Entrepreneurship