Bachelor of Arts

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Public Relations Studies

Unit set code

MJ-A310022 (major)

MN-A310022 (minor)


Burwood (Melbourne), Waurn Ponds (Geelong), Online


Public relations practitioners are 21st century communication specialists who manage and coordinate relationships between organisations, agencies and the public. With a focus on ethical and sustainable communication practices, the course builds key knowledge and skills in core public relations responsibilities such as: event management and campaigns; social media tactics and media relations; strategic planning, management and communication. Final-year students can develop their skills further by undertaking an industry internship, working with real clients to develop a public relations campaign. The degree’s structure also allows you to pursue study in areas such as journalism, media studies, visual communication design and marketing. This flexibility means our degree combines theory and real-life practice to prepare you for employment in a wide variety of public relations, media and communications roles.

Career outcomes

  • copywriters
  • customer relations officers
  • communication and stakeholder relations officers
  • community relations officers
  • digital content coordinators
  • digital communications specialist
  • event management officers
  • government relations officers
  • marketing and communications coordinator
  • media and communications advisors
  • media relations advisors
  • public relations officers
  • social media account managers.


  • To complete a Major sequence in Public Relations Studies, select eight (8) credit points as outlined below;
  • To complete a Minor sequence in Public Relations Studies, select any four (4) credit points from below, including no more than one (1) credit point at level one, and at least one (1) credit point at level 3

Complete 8 units from:

ACC100Gutenberg to Zuckerberg: Communication in Everyday Life

ALR103Introduction to Public Relations

ALR210Media Relations Strategy

ALR214Lobbying, Advocacy and Public Opinion

ALR213Issues, Crisis, and Risk Communication

ALJ222From the Fourth Estate to Fake News

ACC302Advertising: Desire, Consumption and the Attention Economy

ALR376Ethics, Persuasion and Society

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