Bachelor of Commerce
Retail Management
Campuses
Burwood (Melbourne), Waterfront (Geelong)*, Online
Unit set code
MN-M30009
Aim:
This minor provides you with an understanding of what underpins management and operations in today's retailing sector. Retail business are finding it increasingly difficult to compete without innovating as new retailers (e.g. Amazon), increasingly impact the retail landscape at the expense of more traditional bricks and mortar stores. There is a strong emphasis in the minor on the dynamic nature of retailing including evolving trends through the increasing prevalence of digital marketing technologies, which are changing every aspect of the retailing landscape.
Units
| MMK101 | Marketing Fundamentals |
plus 3 units from:
| MIS313 | Strategic Supply Chain Management |
| MMK217 | Retail Management ^ |
| MMK280 | Brand Management |
| MMK317 | Advanced Retail Management ^ |
Please note:
- *Waterfront (Geelong) students will be required to undertake units in Online mode.
- Students wishing to do MIS313 must also have room for MIS171 or have studied an equivalent unit in their curriculum