MPT732 - Marketing Management (Tour)
Unit details
Year | 2018 unit information |
---|---|
Enrolment modes: | Trimester 2: Overseas Study Tour |
EFTSL value: | 0.125 |
Unit chair: | John Hall |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | MPK732, MPR732 |
Contact hours: | This unit requires students to attend a supervised study tour |
Note:Please refer to Study Tour link below for further information: Special enrolment procedure applies. Enrolment in this program is by application only. Applications for 2018 programs will open on the following dates:
Please add yourself to our expression of interest list and we will contact you when applications open. For further information on international study opportunities please go here. |
Content
The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.
Assessment
Written Assignment 1 (group) 4000 words 40%
Written Assignment 2 (individual) 4000 words 40%
Test(s) 20%
Unit Fee Information
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