MPM703 - Business Strategy and Analysis
Unit details
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Jooyoung Kim |
| Prerequisite: | Completion of at least four postgraduate units |
| Corequisite: | Nil |
| Incompatible with: | MBA701, MBA707, MBR701, MPM706, MPR706 |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 3 hour class per week |
| Scheduled learning activities - online: | Online independent and collaborative learning activities (recordings provided) including 6 x 1 hour scheduled online seminars. |
Content
This unit introduces students to the role of business strategy in developing and sustaining competitive advantage. The broad aim of this unit is to equip students with an introductory knowledge of business strategy concepts and tools, together with an ability to apply this knowledge to a variety of macro environment, industry, and business situations.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Analyse systematically the internal and external business environments of a firm to inform managerial and business decisions. | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Apply appropriate theories, concepts, and analytical tools in strategy development, implementation and evaluation across diverse business contexts. | GLO1: Discipline-specific knowledge and capabilities |
| ULO3 | Recommend relevant and sustainable strategic business decisions in addressing various business issues. | GLO5: Problem solving |
| ULO4 | Contribute to building a cohesive and productive team with effective business skills. | GLO7: Teamwork |
| ULO5 | Communicate effectively, in oral or written form, the results of managerial analysis of various business issues and relevant recommendations. | GLO2: Communication |
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: (Individual) Report (Business) | 2000 words | 20% | Week 6 |
| Assessment 2: | Part A: 3000 words Part B: 10 minutes Part C: 500 words | Part A:15% Part B: 10% Part C: 5% | Week 10 |
| End-of-unit assessment task: Written response Test | 2000 words | 50% | End-of-unit assessment period |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MPM703 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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