MPM703 - Business Strategy and Analysis
Unit details
Year: | 2020 unit information |
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Important Update: | Classes and seminars in Trimester 2, 2020 will be online. Last updated: 2 June 2020 |
Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 2: Burwood (Melbourne), Online |
Credit point(s): | 1 |
Previously coded as: | MDM703 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 2: Rakesh Pati Trimester 1: Banjo Roxas |
Prerequisite: | M751 students: Must have completed MPM731, MPM732, MMH733 and MIS770. All other students: Must have completed any six postgraduate units. |
Corequisite: | Nil |
Incompatible with: | MBA701, MBA707, MBR701, MPM706, MPR706 |
Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | 1 x 3 hour class per week |
Scheduled learning activities - cloud: | Online independent and collaborative learning activities (recordings provided) including 6 x 1 hour scheduled online seminars. |
Content
This unit introduces students to the role of business strategy in developing and sustaining competitive advantage. The broad aim of this unit is to equip students with an introductory knowledge of business strategy concepts and tools, together with an ability to apply this knowledge to a variety of macro environment, industry, and business situations.
| These are the Learning Outcomes (ULO) for this Unit | Deakin Graduate Learning Outcomes |
ULO1 | Describe the concepts of strategy and strategic perspectives. | GL01: Discipline-specific knowledge and capabilities |
ULO2 | Use strategy tools to analyse an organisation's external environments and strategic capability. | GL01: Discipline-specific knowledge and capabilities |
ULO3 | Identify, analyse and evaluate alternative strategic choices. | GL01: Discipline-specific knowledge and capabilities |
ULO4 | Recommend and justify the selection of an optimal strategic direction. | GL01: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical thinking GLO5: Problem solving |
ULO5 | Describe the tasks and challenges of implementing a business strategy. | GL01: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
ULO6 | Apply and integrate the concepts and tools of business strategy, individually or in groups, to various business situations as presented in assessment work and in case studies. | GL05: Problem solving |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
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Assessment 1: (Individual) Written Assignment | 3500 words | 40% | Details not yet available |
Assessment 2: Examination | 2 hours | 60% | Exam period |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement
Hurdle requirement: achieve at least 50% of the marks available on the examination.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MPM703 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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