MMT280 - Brand Management (Tour)
Unit details
| Year | 2018 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Overseas Study Tour |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | Kerrie Bridson |
| Prerequisite: | MMK277 or MMK101 |
| Corequisite: | Nil |
| Incompatible with: | MMK280, MMK380 |
| Contact hours: | This unit requires students to participate in a supervised study program in Chengdu, China delivered by academics from Deakin’s Business School together with Southwestern University of Finance & Economics (SWUFE) Tour Dates: 23 June - 7 July 2018 |
Content
In today’s competitive world, a key to success is building a strong sustainable brand. This involves creating an identity for your brand by developing a captivating, positive and enduring brand image of your company, product or service. This distinguishes your brand from competitors, and creates an emotional connection with your customers and other stakeholders. The brand reflects the entity’s essence, history and values, as well as its future direction. Branding is not isolated to the business world, it is fundamental in your personal development. Personal branding helps create a personality and professional identity that distinguishes you from others. This is an important attribute as you begin and progress along your career and life journey. This unit is designed to allow students to explore and apply fundamental brand management and marketing theories, frameworks and applications to different personal and corporate, product and service contexts. Moreover, this tour version of the unit enables students to experience and understand branding in an international context.
Assessment
Assessment 1 - (Group 2 - 3) Written assignment (3500 words) – 40%
Assessment 2 – (Group 2 – 3 from Assessment 1) Oral Presentation (20 minutes) - 20%
Assessment 3 - (Individual) Written assignment (3500 words) - 40%
Unit Fee Information
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