MMK751 - Services Marketing
Unit details
Year: | 2022 unit information |
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Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 1: Nichola Robertson |
Prerequisite: | Nil |
Corequisite: | MBA704/MBR704 or MBA720 or MPK732/MPT732 |
Incompatible with: | Nil |
Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | 11 x 3 hour class/seminar weekly (livestreamed with recordings provided)
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Scheduled learning activities - cloud: | 11 x 3 hour class/seminar weekly (livestreamed with recordings provided) |
Content
Services represent an important and growing contribution to most economies in the world. Moreover, it might surprise you that even historically goods-dominant organisations are increasingly morphing into service organisations. As service organisations currently employ around 80 per cent of all Australian workers, it is highly likely that you will work for a service organisation at some time during your career.
Service organisations differ in many important respects from goods-based organisations, requiring a distinctive approach to planning and implementing marketing strategy. As such, this unit builds on Marketing Management by providing an understanding of the challenges inherent in marketing and delivering service excellence and gives you theoretically grounded tools and strategies to practically address these challenges.
ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
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ULO1 | Design and present marketing strategies that overcome the challenges associated with the generic differences between goods and services | GLO1: Discipline-specific knowledge and capabilities GLO2:Communication |
ULO2 | Critically evaluate the conceptual and theoretical foundations of the services marketing discipline | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication |
ULO3 | Evaluate different options for the marketing and management of real-world service organisations using theoretically grounded approaches | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication |
ULO4
| Articulate and justify service industry relevant skills | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital Literacy |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
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Assessment 1: (Individual) Digital badges Reflection | approx. 10 hours 500 words | 15% 5% |
Week 7 |
Assessment 2: (Group of 4): Video recording | 20 minutes | 30% | Week 10 |
Assessment 3: 24 hour take-home open book online exam | 2000 words | 50% | Exam Period |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement
Hurdle requirement: achieve at least 50% of the marks available on the time-based assignmentLearning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MMK751 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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