MMK368 - Business Marketing

Unit details

Note: You are seeing the 2019 view of this unit information. These details may no longer be current. [Go to the current version]
Year:2019 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Online
Trimester 2: Waterfront (Geelong), Online
Credit point(s):1
EFTSL value:0.125
Trimester 1 Unit Chair:

Nicholas McClaren

Trimester 2 Unit Chair:

Nicholas McClaren

Prerequisite:

MMK277 or MMK101

Corequisite:Nil
Incompatible with: Nil
Scheduled learning activities - campus:

1 x 2 hour class and 1 x 1 hour seminar per week

 

Scheduled learning activities - cloud (online):

1 x 2 hour class (recordings provided) + 1 hour online seminar (livestreamed with recordings provided) per week

Content

Business Marketing is about the marketing conducted between businesses and other organisations.  The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.

Assessment

Assessment 1: (Individual) - Written report 1 report (1000 words) - 15%

Assessment 2:  (Individual) - Written  report (3000 words) - 45%

Examination: (2 hours) - 40%

Hurdle requirement

Hurdle requirement: achieve at least 50% of the marks available on the examination

Unit Fee Information

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