MMK368 - Business Marketing
Unit details
Year: | 2019 unit information |
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Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 2: Waterfront (Geelong), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Trimester 1 Unit Chair: | Nicholas McClaren |
Trimester 2 Unit Chair: | Nicholas McClaren |
Prerequisite: | MMK277 or MMK101 |
Corequisite: | Nil |
Incompatible with: | Nil |
Scheduled learning activities - campus: | 1 x 2 hour class and 1 x 1 hour seminar per week
|
Scheduled learning activities - cloud (online): | 1 x 2 hour class (recordings provided) + 1 hour online seminar (livestreamed with recordings provided) per week |
Content
Business Marketing is about the marketing conducted between businesses and other organisations. The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.
Assessment
Assessment 1: (Individual) - Written report 1 report (1000 words) - 15%
Assessment 2: (Individual) - Written report (3000 words) - 45%
Examination: (2 hours) - 40%
Hurdle requirement
Hurdle requirement: achieve at least 50% of the marks available on the examination
Unit Fee Information
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