MMK368 - Business Marketing
Unit details
| Year | 2018 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 2: Waterfront (Geelong), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | Michael Polonsky (Trimester 1), Nick McClaren (Trimester 2) |
| Prerequisite: | MMK277 or MMK101 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Contact hours: | Campus: 1 x 2 hour class + 1 x 1 hour seminar per week Cloud (Online): 1 x 2 hour class (recordings provided) + 1 hour online seminar (recordings provided) per week |
Content
Business Marketing is about the marketing conducted between businesses and other organisations. The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.
Assessment
Assessment 1 (Individual) - Written assignment 1 report (1,000 words) - 20%
Assessment 2 (Individual) - Written assignment 2 report (3,000 words) - 40%
Examination (2-hours) - 40%
Hurdle requirement: achieve at least 50% of the marks available on the examination
Unit Fee Information
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