MMK325 - Strategic Marketing
Unit details
Year: | 2019 unit information |
---|---|
Enrolment modes: | Trimester 1: Waterfront (Geelong), Cloud (online) |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Trimester 1 Unit Chair: | Ahmed Ferdous |
Trimester 2 Unit Chair: | Adnan Yusuf |
Prerequisite: | MMK365 or MMK265 plus four units from MMK251, MMK266, MMK280, MMK295, MMK393, MMK368, MMM343 |
Corequisite: | Nil |
Incompatible with: | Nil |
Scheduled learning activities - campus: | 1 x 1 hour class, 1 x 2 hour seminars per week * 1 x 2 hour seminars per week only |
Scheduled learning activities - cloud (online): | 1 x 1 hour class (recordings provided) + 2 hour online seminar (livestreamed with recordings provided) per week |
Content
This unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.
Assessment
Assessment 1: (Group of 3) Strategic Marketing Applied Report (3500 words) - 60%
Assessment 2: (Individual) Professional Identity Task in Marketing - 20%
Assessment 3: (Individual) Brief Case Study Reports - (2000 words) - 20%
Hurdle requirement
Hurdle requirement: Achieve at least 50% of Assessment 2 and 3 combined marks (i.e. at least 20 out of 40 marks). Successfully complete the professional literacy module to gain access to the assignment dropbox.
Unit Fee Information
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