MMK317 - Advanced Retail Management
Unit details
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 2: Kerrie Bridson |
| Prerequisite: | MMK217 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 1 hour on-campus lecture (recordings provided) and 1 x 2 hour on-campus seminar (recordings provided) each week. |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 1 hour recorded lecture and 1 x 2 hour online seminar (recordings provided) each week. |
Content
This unit explores the critical relationships that exist between retailers and suppliers, which increasingly define the effectiveness of merchandise management strategy across key supply chain stages including distribution, data exchange, shopper marketing, category captaincy and range planning.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Apply contemporary retail management and marketing theory, frameworks, techniques and functions to the development of retail concepts and formats. | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Communicate and disseminate information effectively by oral, written and visual means of creative ideas and concepts in the retail space. | GLO2: Communication |
| ULO3 | Identify both internal and external complexities faced by organisations when moving merchandise (goods) through diverse retail channels. | GLO1: Discipline-specific knowledge and capabilities |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: (Individual) Report (Analytical) | 2000 words | 50% | Week 5 |
| Assessment 2: (Group of 3) Part A: Presentation (Video Recording) Part B: Business (Report) | Part A: 20 minutes Part B: 3000 words | Part A: 20% | Part A: Week 9 Part B: Week 10 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library at the link here: MMK317 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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