MMK251 - Services Marketing
Unit details
| Year | 2018 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 2: Waterfront (Geelong), Online |
| Credit point(s): | 1 |
| Previously coded as: | MMK351 |
| EFTSL value: | 0.125 |
| Unit chair: | Lisa McQuilken |
| Prerequisite: | MMK101 or MMK277 |
| Corequisite: | Nil |
| Incompatible with: | MMK351 |
| Contact hours: | Campus: 1 x 2 hour class, 1 x 1 hour seminar per week Cloud (Online): 1 x 2 hour class (recordings provided) + 1 hour online seminar (livestreamed with recordings provided) per week |
Content
Services dominate the economies of developed countries, and services are playing an increasingly important role in developing South-East Asian countries. Service industries currently employ over 80% of the Australian workforce, and it is anticipated that 90% of all new jobs created in Australia during this decade will be in the service sector.
The central theme of this unit is that services organisations differ from manufacturing firms in many important ways, and as a result, require a distinctive approach to marketing strategy. In this unit students will explore the conceptual and theoretical foundations of various frameworks and models within the services marketing arena. This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.
Assessment
Assessment 1: Written assignment (500 words) 15%
Assessment 2: Written assignment (2,000 words) 45%
Examination: (2-hours) 40%
Hurdle requirement: achieve at least 50% of the marks available on the examination
Unit Fee Information
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