MMK251 - Services Marketing
Unit details
| Year | 2017 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 2: Waterfront (Geelong), Online |
| Credit point(s): | 1 |
| Previously coded as: | MMK351 |
| EFTSL value: | 0.125 |
| Unit chair: | Lisa McQuilken (Trimester 1), Pandora Kay (Trimester 2) |
| Prerequisite: | MMK101 or MMK277 |
| Corequisite: | Nil |
| Incompatible with: | MMK351 |
| Contact hours: | Campus: 1 x 2 hour class, 1 x 1 hour seminar per week Cloud (Online): 1 x 2 hour class (recordings provided) + 1 hour online seminar (recordings provided) per week |
Content
Services dominate the economies of developed countries, and services are playing an increasingly important role in developing South-East Asian countries. The central theme of this unit is that services organisations differ from manufacturing firms in many important ways, and as a result, require a distinctive approach to marketing strategy. In this unit students will explore the conceptual and theoretical foundations of various frameworks and models within the services marketing arena. This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.
Assessment
Assessment 1 - Written assignment (3000 words) - 40%
Examination (2 hours) - 60%
Hurdle requirement: achieve at least 50% of the marks available on the examination
Unit Fee Information
Click on the fee link below which describes you: